Leave it to a lawyer to come up with a new Google complaint and then turn it into a class action lawsuit.
InformationWeek reports that attorney Hal K. Levitte is suing because his ads were shown on Google’s Adsense for Domains and AdSense for Errors partners.
Levitte spent $136.11 for ads on parked domains and error pages, which works out to 15.3% of his $887.67 ad campaign.
In seeking class certification for the lawsuit, Levitte’s attorneys hope to represent other aggrieved Google advertisers. "We believe it’s a problem that affects all [Google’s] advertisers equally," said Kimberly Kralowec, partner at the law firm representing Levitte.
Levitte’s ads received around 203,500 overall impressions across the two programs, generated less than 700 clicks, with zero conversions.
I’m guessing that his ad campaign just plain sucked. After all, if it didn’t, surely he’d have enough leads coming in from Google’s other channels to keep him busy enough to not have time for frivolous lawsuits.
Still, he’s smart. There’s no point pursuing $136.11 in the courts. By seeking class action status, he’s hoping others will join in. $136.11 multiplied by a few thousand advertisers, becomes a more interesting number.
What do you think? Will he win? Will Google prevail? Or, will this just get quietly settled in 9 months from now?