- At OMMA Behavioral yesterday, Ignited’s David Martin struck upon the perfect slogan for the behavioral advertising industry, and I quote: “It’s Only Going To Get Creepier.” Excellent. Government regulatory agencies, consumers and advertising clients alike flock to behavioral.
- Is it just me, or does the question “Are Google Maps good or evil?” seem kind of . . . stupid? There were maps before, people. Google Maps might make it easier for child molesters to find schools and citizens to find ex-cons, but come on. Google Maps didn’t publish the addresses. Let’s face it (and after the first link, I think we must): they’re going to get you with or without the Internet.
- Mobile is going to hit the tipping point in ’08. Really. Maybe ’09. Maybe ’12. But one day, we’ll all be surfing the Internet on
chips implanted in our brains and browsers projected inside our eyesour phones, and Omniture will be ready with mobile analytics. Predictions of mobile’s imminent success will come true one day, and now is the perfect time to get in that game.
- Finally, Jerry Yang is smoothing things over within Yahoo with a memo welcoming Icahn and the end to “this challenging chapter,” via both CNET and paidContent.