Marketing Pilgrim

Either my connection is suffering, or it’s just a slow news day. But here are the best news items I couldn’t write more than 100 words about! Erm, the best news items that were so well-written by their original authors that I couldn’t say it better myself!

• Arteworks has been fighting against would-be SEO trademarker Jason Gambert for a while now and shows Gambert’s latest stunts: after citing Wikipedia in his trademark application, Gambert Edits Wikipedia, Then Gets Banned From Wikipedia (and for fun discussion see Tamar’s coverage of his Wikipedia user page)
• What does 16% of Yahoo get you? We may find out: Capital Research Global Investors’ portfolio manager, Gordon Crawford, is leaning toward Icahn in looming Yahoo proxy battle. Ouch.
• Though they don’t have approval yet here, Yahoo notifies the EU about their North American ad deal with Google. Will the EU care?
• Will Google Maps add walking directions? I certainly hope so. That was my favorite thing in Ask City (until they sold out to Microsoft recently and somehow lost walking directions even though Microsoft also has them….).
• Gmail is now fighting phishing by authenticating emails from popularly phished sites eBay and PayPal.

And two more items on the technical side of things:

• What happens when you hit “Search” (or just “Enter”) on Google? Google Blogoscoped takes us behind the scenes of a Google query.
• Are you missing a great opportunity for internal links? SEOmoz looks at keyword use in top-level navigation naming conventions.

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