Comments on: New Survey: 55% of Companies Not Prepared for Online Reputation Crisis

By: May

May — Wed, 30 Jul 2008 05:55:25 +0000

I agree with MB Web Design’s post about a big % of small businesses not having an idea of what online reputation management is all about. Perhaps this could be an opportunity for web companies to educate their clients as they are the among the best experts in this area.

I think as marketing trends shifts toward the web, we are are seeing a positive correlative relationship between that shift and an increase in terms of the need for reputation management.

I am pretty sure companies,especially the corporate companies are keeping an eye on this trend thus the relatively low stats number. But then again, which company would like to admit they are not well prepared?

By: May

May — Wed, 30 Jul 2008 05:52:26 +0000

I agree with MB Web Design’s post about a big % of small businesses not having an idea of what online reputation management.

I think as marketing trends shifts toward the web, we are are seeing a positive correlative relationship between that shift and an increase in terms of the need for reputation management.

By: Todd

Todd — Tue, 29 Jul 2008 15:51:27 +0000

Its amazing on how important the whole concept of reputation management has become lately thanks to a plethora of consumer welfare websites.

Very interesting article.

By: MB Web Design

MB Web Design — Wed, 09 Jul 2008 19:07:39 +0000

I’m not sure how other people’s experiences compare, but I can honestly say 80-90% of the small business clients I’ve dealt with have no idea what online reputation management is. There’s a huge and unfortunate gulf in understanding between those in the online/IT professions and everyone else, at least from my experience. As previously highlighted – and this is a constructive criticism – the sample size was rather small and I feel very generously skewed towards those “in the know”.

By: A Damage Control Ballet - Deconstructing a Reputation Event - Scott Clark

A Damage Control Ballet - Deconstructing a Reputation Event - Scott Clark — Tue, 08 Jul 2008 02:15:06 +0000

[...] executives and customer support leaders of an organization stay totally on top of everything being said about their brand. They cannot address every little technical issue being said, but can watch for [...]

By: Goran Web Design

Goran Web Design — Mon, 07 Jul 2008 21:50:53 +0000

Trackur is surely going to be a powerful tool in the months ahead. Its only just beginning, I have had a few queries, and I believe they will exponentially increase.

By: Jaamit

Jaamit — Mon, 07 Jul 2008 12:22:59 +0000

Thanks for a very insightful study. The one major thing missing is a disclosure of who you asked (if not the names of the companies, then at least the types of companies) and how big the sample size was. It kind of undermines the validity of the entire report!

By: Search Engine Optimisation

Search Engine Optimisation — Sat, 05 Jul 2008 22:48:45 +0000

Things wont stay as they are. The world online, and offline needs to change and evolve, and it will. Interesting figures also.

By: Mr Marketing

Mr Marketing — Sat, 05 Jul 2008 20:20:55 +0000

I was expecting a higher % to be honest. There are too marketeers out there expecting certain things to stay as they are for good. Mr Marketing's last blog post..The website is down!

By: links for 2008-07-05 | Get A New Browser

links for 2008-07-05 | Get A New Browser — Sat, 05 Jul 2008 12:32:30 +0000

[...] New Survey: 55% of Companies Not Prepared for Online Reputation Crisis Some highlights include: * 53% of companies are making reputation monitoring a strategic priority in 2008. * Yet, only 42% have any kind of online reputation plan in place, and * 55% of those polled say they are not adequately prepared to han (tags: orm internet business) Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: PS3

PS3 — Fri, 04 Jul 2008 21:16:07 +0000

Some interesting stats, how do online businesses compare with their real life counterparts, are offline businesses any better prepared. My guess is not.

By: Ashley

Ashley — Fri, 04 Jul 2008 16:24:22 +0000

thanks for the report, it is always interesting to know what happens in the online world

By: Symbian

Symbian — Fri, 04 Jul 2008 15:01:57 +0000

I think oil and food companies don't need any reputation management these days. Symbian's last blog post..Nokia S60 Symbian Windows Live client available in Europe

By: Carolina Panthers Blog

Carolina Panthers Blog — Fri, 04 Jul 2008 12:08:58 +0000

I bet you a lot aren't prepared and just say they are. That number seems a little low. Carolina Panthers Blog's last blog post..Position Analysis: Center

By: Nicole Price

Nicole Price — Fri, 04 Jul 2008 10:43:20 +0000

I doubt very much that such a high percentage of businesses are even aware of the problem, leave alone taking precautionary measures. I suspect that the size or the structure of the sample is not accurate enough. Mind you, this is just a gut feeling and not based on any scientific statistics. Nicole Price's last blog post..Fitness Equipment: Some Good Deals

By: Community Guy, Jake McKee - Rapid Fire - Thursday, July 03

Community Guy, Jake McKee - Rapid Fire - Thursday, July 03 — Fri, 04 Jul 2008 07:01:06 +0000

[...] New Survey: 55% of Companies Not Prepared for Online Reputation Crisis “53% of companies are making reputation monitoring a strategic priority in 2008. Yet, only 42% have any kind of online reputation plan in place” [...]

By: Web Marketing Man

Web Marketing Man — Fri, 04 Jul 2008 06:02:18 +0000

Those figures still sound optimistic to me. Online Reputation Management is but in its infancy, and I foresee great awareness and positive application for the future. Andy sure is barking up the right tree with his Trackur service. Wonder how many sign-ups there has been so far?

By: Tiffany

Tiffany — Fri, 04 Jul 2008 04:45:52 +0000

Interesting stat. But quite surprising that more than half of companies do not have a formal policy in place regarding employee blogs.

By: Jason

Jason — Fri, 04 Jul 2008 03:14:06 +0000

I could not download the report, something wrong? Jason's last blog post..SEM Plays a Key Role in Political Communication in the US

By: Top Rated Digital

Top Rated Digital — Fri, 04 Jul 2008 02:41:26 +0000

Actually, those numbers are higher then I would have guessed. I don't think, I'd even heard of reputation management, until I read this blog, and I'm not totally convinced yet of it's long term implications. I need to do some more research on this one. Top Rated Digital's last blog post..The Top 10 Digital Cameras Ripped Apart