Microsoft & Yahoo Turn to the Same Sugar Daddy: Time Warner

You’ve heard said "keep your friends close, but your enemies closer," now Yahoo wants to test the boundaries of that maxim to the full.

The Times Online is reporting Yahoo’s efforts to partner-up with Time Warner and possibly merge with the media company’s AOL unit–a deal worth as much as $10 billion! However, the clock is ticking…

Jerry Yang, co-founder and chief executive of Yahoo! is threatened on two fronts in the short term.

The first is a hostile break-up approach from Microsoft and the second is a boardroom coup by Carl Icahn, Yahoo!’s major shareholder.

Mr Icahn, the billionaire activist investor, has already nominated himself and other executives to replace the existing Yahoo! board.

Happy Fourth of July!

Happy Fourth of July to all those who celebrate it, and even those who don’t!

Lots of search engines and websites have special logos for Independence Day—don’t you like how Marketing Pilgrim is red, white and blue today? I know I’m a fan.

But I found a little Easter egg (holiday confusion?) in Google Street View today. Check it out: it’s Uncle Sam!

Uncle Sam on Street View

Enjoy the holiday (or just Friday if it’s not a holiday for you)!

Speaking in Charlotte, NC Next Week

Don’t forget to catch me at the SEO Meetup next Thursday, 7pm in Charlotte, NC.

For just $35 you’ll learn Online Reputation Management in Seven Steps, as well as get to network with Charlotte’s talented search marketers.

If you’re still on the fence about attending my one day Online Reputation Management Workshop in Raleigh (August 7th), the Charlotte event will give you a good taster.

Register here.

Linky Extra Goodness, July 3

All right, let’s face it: it’s the afternoon before a three-day weekend and your brain is already on vacation. And that’s why we’re here at linky extra goodness—a round up of the marketing news you’ll want to know come Monday.

Oh nm, my bad: Googler JohnMu retracts his previous statements (mentioned yesterday) about banning countries/regions/continents from your website being “cloaking,” as long as you also ban any Googlebots coming from those IP blocks.

Yahoo’s traffic comes from . . . Google? Hitwise reports that even Yahoo Mail (and especially Yahoo Answers) receives more traffic coming from www.google.com than search.yahoo.com. Ouch. But hey, on the plus side, Google’s losing that traffic, right? (Oddly enough, they didn’t look at whether Google was directing traffic to search.yahoo.com…)

New Survey: 55% of Companies Not Prepared for Online Reputation Crisis

Paul Dunay has finished his Reputation Management for New Media Survey and you can now download the report–for free!

Finding useful stats on for online reputation management can be a chore, so I’m excited to get some insight into how companies are preparing, or not preparing.

Some highlights include:

  • 53% of companies are making reputation monitoring a strategic priority in 2008.
  • Yet, only 42% have any kind of online reputation plan in place, and
  • 55% of those polled say they are not adequately prepared to handle a reputation crisis.
  • 63% of companies do not have a formal policy in place regarding employee blogs.

Trackur co-sponsored the report with Marketing Profs and you’ll find a very special Trackur offer inside the report!

Pilgrim’s Picks for July 3

Lots of Picks today, so let’s dive right in!

The Internet DIDN’T Kill the Radio Star (In Fact, It Made Him Wealthier)

By Frank Reed.

BugglesHere’s a quick trivia question for you. What was the first video run on MTV back in the early 80’s? It was “Video Killed the Radio Star” by the Buggles (I didn’t need to look that up and two of the Buggles, Trevor Horn and Geoff Downes, went on to play with Yes for all of you progressive rock fans out there). At any rate, the idea was that with the onset of video music, Marconi’s invention (that’s the radio for those of you wondering) would die. There would no longer be any need for an antiquated medium where just voices live. Now, because the music could be seen, the radio would just ride off into the sunset.