Real estate has been a more frequent topic recently on Marketing Pilgrim and I promised to write about recent stats on what real estate related terms people are typing in search engines. According to HitWise, the most popular web search volume for real estate sites goes to realtor.com. That’s based on data collected for the four weeks ending Jan. 26, 2008.
Hitwise is a subsidiary of Experian, and the stats are collected and analyzed directly from Internet Service Providers (ISPs). The information is based on search behavior of more than 10 million Internet users in the US.
Notice the mix of brand names vs. general terms. Six out of ten of the terms are variations on a brand name: Realtor.com, Remax, Century 21, Zillow (both plain and with the .com) and Coldwell Banker.