Pilgrim’s Picks for July 30

Live, from New York Panera Bread in Raleigh, it’s Pilgrim’s Picks!

YouTube Sued by Italian Broadcaster for $780M; Apparently Doesn’t Understand Why

If Google has a legal achilles heel right now, it’s got to be YouTube. The search engine knew it was buying a can of worms, when it set aside $200 million in anticipation of potential lawsuits. Today, Italian broadcaster Mediaset decides that it likes what it sees in the Viacom copyright case, so it too has filed a $780 million lawsuit against YouTube.

According to Reuters:

Mediaset said a sample analysis of YouTube at June 10 found "at least 4,643 videos and clips owned by us, equivalent to more than 325 hours of transmission without having rights".

Mediaset said this was equal to the loss of 315,672 days of broadcasting by its three TV channels.

R U 2 Casual w Your Biz Talk?

Hey, you know me by now. I read the Wall Street Journal. I do read other things as well. I just figure that my sports addiction may not be of interest to the internet marketing crowd so I talk about that elsewhere (Let’s Go Mets!).

The WSJ had an interesting article on a phenomenon that has become a bit of a pet peeve for me. It’s about the new English that the internet has spawned and its apparent shortcomings for those in the more traditional business world. I know I may come off as sounding “old school” but I don’t mind because I am. This isn’t a new rant for me. When it come to business I firmly believe that “r” is just letter not a verb (are) and “8″ is number and not something you just did at a restaurant. It seems like corporate America agrees.

Free Stuff! No Strings, No Contest, Read Now or Miss Out!

A few years back, I partnered up with The Customer Collective (a sales and marketing advice site), giving them permission to syndicate my articles. Listen, when a site built by BusinessWeek, CNET, and Oracle invites you to join, you really don’t need to hesitate.

Now, I’m delighted to pass on a fantastic FREE sponsored offer to Marketing Pilgrim readers.

Join The Customer Collective, it’s simple, free, and just for joining you’ll receive in the mail, a gift box including:

Protect Your Reputation Via FriendFeed


I am a FriendFeed fan boy.

That is saying a lot, because I am usually pretty critical of everything.

The platform is easy to use, and makes the first real concentrated effort towards making a single platform for all social media.

One of the main uses I see for FriendFeed is as a reputation monitoring and management tool.

Here are five ways to utilize the service for rep management and monitoring:

1) Establishing a Network – I am a huge proponent of reputation of management through preemptive means. By creating lasting relationships with market publishers and thought leaders you can more easily build your brand, and protect it. FriendFeed gives you a tool to effectively communicate your social media efforts en total with these contacts. It also allows you directly communicate through the feed itself using its “share something” feature, which is a form of micro-blogging.

Stop the Press! Is this the First Official Apple Blog?

A blog (a contraction of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order.

That’s how Wikipedia defines a blog. Apple doesn’t have an official blog and, according to reports, even goes to great lengths to prevent some employees from blogging about Apple on their personal time.

Furthermore, while Apple employees are granted permission by Apple to create their own personal Web pages and blogs, they are not allowed to comment on anything related to Apple on such pages. Furthermore, they are prohibited from posting in any capacity on any Mac-related Websites or forums, whether they identify themselves as working for Apple or not.

Reputation.me – Keep Track of Online Reputation Management Topics

In case you’ve not noticed, I’m kind of passionate about online reputation management. Just hearing "radically transparent" brings me out in goose bumps.

After the recent .Me goldrush, I managed to grab just one domain name and have decided to put it to good use. www.Reputation.me is designed to keep tabs on all news, tips, advice, and research that pertains to online reputation management.

As Reputation Dot Me (get it?) grows, I hope it will be a valuable resource for anyone looking to keep track of this emerging industry.

As you’ll see, it’s a simple design. I’m using Tumblr to aggregate quotes, links, posts, etc, and you’re best bet is to sign-up for the RSS feed.

As the site grows, I hope to have other reputation management practitioners contribute and perhaps throw in some additional features too.