Comments on: Pilgrim’s Picks for July 28 http://www.marketingpilgrim.com/2008/07/pilgrims-picks-for-july-28.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Otilia Otlacan http://www.marketingpilgrim.com/2008/07/pilgrims-picks-for-july-28.html/comment-page-1#comment-53085 Otilia Otlacan Mon, 28 Jul 2008 20:49:31 +0000 http://www.marketingpilgrim.com/2008/07/pilgrims-picks-for-july-28.html#comment-53085 Seems Gannett is just very hungry for access to inventory. They're already monetizing some 5 billion impressions a month on their content network, but video inventory is still scarce - especially the monetizable one - so funding Mogulus sounds like a pretty natural move. They've already paved the road by transitioning their inventory over to ADTECH, and probably the deal included less ad serving fees for in-stream ads. <em>Otilia Otlacan's last blog post..<a href='http://www.adoperationsonline.com/2008/07/28/publicis-groupe-creates-first-open-source-audience-on-demand-network/' rel="nofollow">Publicis Groupe Creates First Open-Source Audience On Demand Network</a></em> Seems Gannett is just very hungry for access to inventory.
They’re already monetizing some 5 billion impressions a month on their content network, but video inventory is still scarce – especially the monetizable one – so funding Mogulus sounds like a pretty natural move.
They’ve already paved the road by transitioning their inventory over to ADTECH, and probably the deal included less ad serving fees for in-stream ads.

Otilia Otlacan’s last blog post..Publicis Groupe Creates First Open-Source Audience On Demand Network

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