Pilgrim’s Picks for July 7

By Andy Beal on July 7, 2008

Pilgrim’s Picks for July 7

The day after a holiday weekend can mean only one of two things:

You took some extra vacation days, so won’t read this until sometime Wednesday.
You’re back at work, but don’t feel like working, so reading Marketing Pilgrim will ease you in gently.

These Picks are hot and fresh! Unless, of course, you’re reading this on Wednesday, in which case they’re now likely stale (which you deserve, for taking more vacation than the rest of us!)

VentureBeat reports there’s gold in dem der mobile advertising hills.
If you love Second Life, you’ll drool over new research on brands in virtual worlds. If, like me, you don’t care for Second Life, you’ll fall asleep by the end of the first paragraph.
Selling SEO consulting? Aaron Wall takes a look at what he thinks is the best approach. Peg me for number 3: I enjoy the strategic/training side of SEO consulting.
NBC hopes our Olympics viewing habits will provide valuable insight on how we use different media channels. You might want to count me out. My Olympics viewing habits fall into two categories: none and accidental.
High gas prices affects us all, and marketers know that. Expect to see more advertising that taps into the pain you feel at the gas pump.
Fred Wilson claims there are three web statistics we should never believe.
Are you debating if you should attend SES San Jose in August? I’m speaking, but if that’s not enough of a reason (sob) then Greg Jarboe offers a lot of valid reasons for attending.

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7 comments on “Pilgrim’s Picks for July 7”

Otilia Otlacan Says:

July 7th, 2008 at 11:09 am

I’m at work…

I certainly don’t feel like working…

… and I agree with Fred Wilson on the RSS and Facebook stats (I couldn’t care less for Twitter & co). Not only that they are not a measure of the active users / user interaction, but in many cases the numbers are inflated by their owners/developers. What’s even worse is that a number of respectable online marketing agencies will even offer their clients packages such as ‘Facebook application and site, x users/fans’ – a friend launching a games site has just been contacted with a similar message by a rather well-known San Francisco-based agency.

Otilia Otlacan’s last blog post..DART Sales Manager – Highlights of the Mid-year 2008 Release
Erik Says:

July 7th, 2008 at 5:09 pm

Good links…

I think all statistics can be gamed. Although the ones mentioned are especially gameable.

Sounds like an opportunity for someone to create a non-gameable stat tracker.

Erik’s last blog post..Wanna Buy Some Blogs?
Symbian Says:

July 8th, 2008 at 4:59 am

Ads with pain – this is something new.

Symbian’s last blog post..Nokia S60 Symbian Windows Live client available in Europe
Tiffany Says:

July 8th, 2008 at 6:01 am

I’m interested to know more about Second Life. Thanks for the link.
Raj Krishnaswamy Says:

July 8th, 2008 at 3:19 pm

Great intro to the Picks. Items 1 and 2 are on the money in my case; same with the Olympic viewing.
Judd Exley Says:

July 9th, 2008 at 9:29 am

Dude, I AM reading this on a Wednesday because of a couple of days off, and I’m wondering…

Where’s my SEM Scholarship award?

Hahahhaha… seriously dude, thought it was being announced on July 7th, whaddupwidat?

Judd Exley’s last blog post..Keyword Research – Marketing Pilgrim’s SEM Contest
Andy Beal Says:

July 9th, 2008 at 10:41 am

@Judd – dude, hang tight: http://www.marketingpilgrim.com/2008/06/sem-scholarship-contest-update .html