Comments on: They Know That Much About Me? I Better Behave… http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Travel Point http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-52463 Travel Point Thu, 17 Jul 2008 08:37:42 +0000 http://www.marketingpilgrim.com/?p=5563#comment-52463 Yes, that seems like the latest trend. <em>Travel Point's last blog post..<a href='http://www.bmgsurvey.com/the-samba-of-brazil/' rel="nofollow">The Samba of Brazil</a></em> Yes, that seems like the latest trend.

Travel Point’s last blog post..The Samba of Brazil

]]> By: MB Web Design http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51821 MB Web Design Wed, 09 Jul 2008 14:25:32 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51821 Yet another article alerting us to a corporation electing to infringe on user privacy. Seems to be the trend at the moment. Give us some good news! Yet another article alerting us to a corporation electing to infringe on user privacy. Seems to be the trend at the moment. Give us some good news!

]]> By: Otilia Otlacan http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51805 Otilia Otlacan Wed, 09 Jul 2008 08:21:11 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51805 Demographic and behavioral targeting should be opt-in only, in my opinion, and regulated. More and more users become privacy-aware and resort to all sort of workarounds to having their data protected - when publishers will have figured this out, it'll probably be too late to get users to provide even non-sensitive data. <em>Otilia Otlacan's last blog post..<a href='http://feeds.feedburner.com/~r/OtiliaOtlacan/~3/329923201/' rel="nofollow">Reed Business Information Renews Contract for AdConductor Ad Management Platform</a></em> Demographic and behavioral targeting should be opt-in only, in my opinion, and regulated. More and more users become privacy-aware and resort to all sort of workarounds to having their data protected – when publishers will have figured this out, it’ll probably be too late to get users to provide even non-sensitive data.

Otilia Otlacan’s last blog post..Reed Business Information Renews Contract for AdConductor Ad Management Platform

]]> By: Top Rated Digital http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51795 Top Rated Digital Wed, 09 Jul 2008 04:48:36 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51795 Just something else for most average folks to get alarmed at. Any demographic type targeting like this is never as accurate as they would have you believe it is. <em>Top Rated Digital's last blog post..<a href='http://foolishmumbles.com/2008/06/26/the-top-10-digital-cameras-ripped-apart/' rel="nofollow">The Top 10 Digital Cameras Ripped Apart</a></em> Just something else for most average folks to get alarmed at. Any demographic type targeting like this is never as accurate as they would have you believe it is.

Top Rated Digital’s last blog post..The Top 10 Digital Cameras Ripped Apart

]]> By: Utah SEO Pro http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51778 Utah SEO Pro Wed, 09 Jul 2008 00:39:51 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51778 For marketing? Or for New World Order? Probably both :) <em>Utah SEO Pro's last blog post..<a href='http://www.jordankasteler.com/utah-seo-pro-blog/latest-interview-brian/' rel="nofollow">Interview with SEO: Brian Carter and Search Engine Journal Post</a></em> For marketing? Or for New World Order? Probably both :)

Utah SEO Pro’s last blog post..Interview with SEO: Brian Carter and Search Engine Journal Post

]]> By: PS3 http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51774 PS3 Tue, 08 Jul 2008 23:04:57 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51774 I'm in the UK on Virgin Media Broadband but can say with certainly that it isn't working....I don't get Ads that remotely reflect my browsing experience and online activities. I’m in the UK on Virgin Media Broadband but can say with certainly that it isn’t working….I don’t get Ads that remotely reflect my browsing experience and online activities.

]]> By: David M http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51766 David M Tue, 08 Jul 2008 21:46:24 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51766 Frank said:"...So what, right? It depends. The more marketers know about a prospect the better they can target their offerings to meet a need that exists in the market. Good ol’ fashioned free market capitalism, right?..." soem good points ther Frank However the Main point you all seem to be forgetting OC as the competition, from you POV OC, is this very thing 3x2 mentions below care of 3x2 http://www.cableforum.co.uk/board/12/33628733-virgin-media-phorm-webwise-adverts-updated-page-736.html#post34590957 " Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] --------------------------------------------------------- Looking at HW's earlier link (http://www.netimperative.com/news/20...t-all-bad-news) Quote: Behavioural targeting has long been predicted to be the way of the future in the world of online advertising, it allows advertisers to deliver ads targeted to a user’s profile and offers them a more relevant online experience /Quote: 3x2 said: There seems to a practical point being missed by "the world of online advertising" in their support for behavioural targeting. Had Phorm signed up 70% of UK broadband customers - where would this leave the rest of the UK online advertising industry? There can only be one installation at the ISP(s) and if that is Phorm then unless you work for Phorm you will see nothing of the bright new future. Chances are, if Kent is right about the reduction in irrelevant (non-Phorm) advertising, you are more likely to be unemployed shortly. Given Phorms unique position, the door is open for gathering a good deal of useful commercial (non-subscriber, competitor?) information while the wire-tap is up. How much more impressive will Phorm's presentation be when poaching XYZ's cleints if it is based on actual habits of 10 million subscribers. I know that if I had access to that information I would use it. I think that if I were involved in online advertising right now I would be getting quite worried about my future. __________________ par·a·site : An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host - see Phorm " Frank said:”…So what, right? It depends. The more marketers know about a prospect the better they can target their offerings to meet a need that exists in the market. Good ol’ fashioned free market capitalism, right?…”

soem good points ther Frank However the Main point you all seem to be forgetting OC as the competition, from you POV OC, is this very thing 3×2 mentions below

care of 3×2

http://www.cableforum.co.uk/board/12/33628733-virgin-media-phorm-webwi se-adverts-updated-page-736.html#post34590957

”
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

———————————————————

Looking at HW’s earlier link (http://www.netimperative.com/news/20…t-all-bad-news)

Quote:
Behavioural targeting has long been predicted to be the way of the future in the world of online advertising, it allows advertisers to deliver ads targeted to a user’s profile and offers them a more relevant online experience /Quote:

3×2 said:
There seems to a practical point being missed by “the world of online advertising” in their support for behavioural targeting. Had Phorm signed up 70% of UK broadband customers – where would this leave the rest of the UK online advertising industry?

There can only be one installation at the ISP(s) and if that is Phorm then unless you work for Phorm you will see nothing of the bright new future. Chances are, if Kent is right about the reduction in irrelevant (non-Phorm) advertising, you are more likely to be unemployed shortly.

Given Phorms unique position, the door is open for gathering a good deal of useful commercial (non-subscriber, competitor?) information while the wire-tap is up. How much more impressive will Phorm’s presentation be when poaching XYZ’s cleints if it is based on actual habits of 10 million subscribers. I know that if I had access to that information I would use it.

I think that if I were involved in online advertising right now I would be getting quite worried about my future.
__________________
par·a·site : An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host – see Phorm “

]]> By: Katya Sherman http://www.marketingpilgrim.com/2008/07/they-know-that-much-about-me-i-better-behave.html/comment-page-1#comment-51765 Katya Sherman Tue, 08 Jul 2008 21:44:45 +0000 http://www.marketingpilgrim.com/?p=5563#comment-51765 NebuAd and Gator are just a few of the dangers to the Internet users. I personally believe in taking a proactive approach when it comes to Internet security and anonymity. There is a wide array of tools on the market that could be used to protect the identity of the users. My favorite is the Hotspot Shield a free VPN solution that conceals user identity when I surf the net. This way no one can see what I do online and I don't have to worry about the DSL provider trying to make some extra revenue on me. A free download is available at http://www.hotspotshield.com/. NebuAd and Gator are just a few of the dangers to the Internet users. I personally believe in taking a proactive approach when it comes to Internet security and anonymity. There is a wide array of tools on the market that could be used to protect the identity of the users. My favorite is the Hotspot Shield a free VPN solution that conceals user identity when I surf the net. This way no one can see what I do online and I don’t have to worry about the DSL provider trying to make some extra revenue on me. A free download is available at http://www.hotspotshield.com/.

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