Posted July 10, 2008 10:06 pm by with 24 comments

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Many established and well respected blogs within the online marketing community have recently started to make their audiences available to a variety of new voices. The opportunity for new bloggers to communicate their ideas on internet marketing, email marketing, search engine optimization, paid search, affiliate marketing, and social media marketing have never been greater.

Today Michael Gray announced on his blog that he was ready to start accepting guest bloggers. He didn’t say how long this opportunity might exist but he said he would try it out and then see how it goes. In his post he makes it clear that this is an opportunity for any blogger to have a chance to reach out and communicate to his audience, not just another “A” list blogger.

A day before Michael’s announcement, Jeremy Shoemaker announced that he would also be accepting guest posts, potentially for a limited time while he was away. Jeremy’s only criteria for guest posting was that the articles be on topic and only published on his site and nowhere else.

Three months ago Donna Fontenot, owner of SEO Scoop, made it part of her mission to turn SEO Scoop into a platform were established and especially new and relatively unknown bloggers could guest blog about anything related to search. Donna said:

“I’d love it if SEO Scoop became known as a good place for up-and-comers to start their rise up the ladder.”

Clearly the opportunity has never been better for those who have great ideas and want to blog to a larger audience of knowledgeable and influential people to do so. But before you get started on your next great blog post I encourage you to check out a post by Darren Rowse from He has defined six key criteria that any new guest blogger should take into account before submitting a post.

1. Research the Blog
2. On Being Yourself
3. Look for Gaps in the blog
4. Sell Yourself
5. Be Reliable
6. Add Value

I strongly believe the first five items Darren reference can all be summed up in item six, Add Value, so that is the one topic that I want to briefly touch on. When you guest blog it is all about bringing a new perspective to an already established property. In my opinion the best success a guest post can have is to create a positive conversation in that blogs community. Adding value to any community will insure that not only will you most likely be invited back to guest blog again, but that odds are you may also have the opportunity to guest blog in other places as well.

As a final aside, I want to place some emphasis on the attitude Michael Gray has taken with his let’s see what happens to guest blogging approach. What this means for guest bloggers is that the posts that get submitted to Michael may strongly influence his willingness to have new guest bloggers. So please always remember the things you do and the posts you write will have further impact as well as having potential consequences for other guest bloggers.