Utah SEO Pro’s last blog post..Mobile SEO – SMX Local Mobile 2008 Presentation

This model is the reason why everyone is leaving their TV set off and doing other things. They tried to ban home video recording here because advertisers were panicking that nobody would see their ads.

LOL of course not, their ads suck anyway …

You get ads in Pay TV too, which is why I don’t have it …

I for one will click off a video on the net if it shows me ads in the screen space – I don’t mind the model that shows a scrolling text in the player itself – they have to find some way to pay for the bandwidth.

But what will happen is the smart marketers won’t want their audience bombarded and will use hosts that don’t do in your face advertising.

And how is Google going to justify advertising cost when it is so untargeted …

Live long. Live well.
Rick Rakauskas

While the pros of it are obvious (well… monetization, and at higher CPMs than regular display ads), the cons are quite numerous:

- skewed ad targeting;
- difficult to nearly impossible management of any revenue split schemes, if running any;
- possible branding conflicts between the brands advertised in the player and brands advertised on the sites where the player gets embedded;
- complete lack of control over branding once the player leaves the original site and gets embedded, something that will probably backlash in the long term and drive advertisers to force lower CPMs, thus diminishing the pros mentioned in the first place.

Still, I believe this model will be a hit for a while, and many owners of video content will want to piggyback their booked ad campaigns on other sites’ impressions.

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