UPDATE: Winners announced here.
Usability guru and best-selling author Bryan Eisenberg is back with another great book. Always Be Testing: The Complete Guide to Google Website Optimizer sees Eisenberg team up with John Quarto-vonTivadar, and Lisa T. Davis to deliver the definitive guide to Google’s web page multivariate testing tool.
I’ve just finished reading Always Be Testing which finally opened my eyes to just how easy Website Optimizer is to use and just how valuable it is for any web site owner. Following Eisenberg’s advice, I’ve not only set up the perfect multivariate web page test, but I also know which variables to test.
If you rely on your web site to generate even just a few pennies in revenue, you must pick up a copy of this book! And, in case a new book purchase is not in your budget, Bryan Eisenberg has graciously offered to give away some copies to Marketing Pilgrim readers.
We have 3 copies of Always Be Testing to give away. One of the three lucky winners will receive a signed copy AND copies of Eisenberg’s other great books Call to Action and Waiting for Your Cat to Bark.
How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 9am ET Wednesday).
That’s all you need to do! And, if you’re not a lucky winner, you can be a winner anyway by picking up a copy of Always Be Testing!