Posted August 26, 2008 10:40 am by

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UPDATE: Winners announced here.

Usability guru and best-selling author Bryan Eisenberg is back with another great book. Always Be Testing: The Complete Guide to Google Website Optimizer sees Eisenberg team up with John Quarto-vonTivadar, and Lisa T. Davis to deliver the definitive guide to Google’s web page multivariate testing tool.

I’ve just finished reading Always Be Testing which finally opened my eyes to just how easy Website Optimizer is to use and just how valuable it is for any web site owner. Following Eisenberg’s advice, I’ve not only set up the perfect multivariate web page test, but I also know which variables to test.

If you rely on your web site to generate even just a few pennies in revenue, you must pick up a copy of this book! And, in case a new book purchase is not in your budget, Bryan Eisenberg has graciously offered to give away some copies to Marketing Pilgrim readers.

We have 3 copies of Always Be Testing to give away. One of the three lucky winners will receive a signed copy AND copies of Eisenberg’s other great books Call to Action and Waiting for Your Cat to Bark.

How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 9am ET Wednesday).

That’s all you need to do! And, if you’re not a lucky winner, you can be a winner anyway by picking up a copy of Always Be Testing!

  • looks like a great book, I hope I can get one of the give away copie.

  • Let me have a copy as well. Good luck to me!!!

    San Nayak’s last blog post..What to do when nothing seems to Work for You

  • Andy, are you sure about not knowing full the power of A/B testing? That is hard to believe.

    The inner scientist within some of us developers/marketers jumped for joy when this technology came out.

    Unless you want to pay for an endless supply of focus groups you better start A/B and multivariate testing now.

    BTW, you ABC interview was well done.

    Marc Beharry’s last blog post..Biden, Joseph R., Jr.- (D – DE) Senate

  • @Marc – I know all about A/B testing, I just never used Google’s Website Optimizer before now. πŸ˜‰

  • Melissa

    Gah, you made me leave a comment… but I never leave comments… but you made me want the book

  • DMO

    sign me up for a copy.

  • Heard a lot about this book…looks good!

    Shane’s last blog post..Must Read Internet Marketing Ebooks

  • Cathy Lamberth

    I think usability continues to be a hard thing to “sell” in a corporate environment, but I think that you can at least implement some level of testing with staff.

  • I’m always tweaking my web sites in order to increase conversions. Sometimes it’s tough to get accurate data from smaller sites though.

  • Good luck to me I hope?

  • Chris


  • OK, I’m a sucker for anything Bryan writes. Sign me up.

  • Greg Thibodeaux

    OK, I’ll take the autographed one… πŸ˜‰

  • Matt

    Looks like a great read! Love the title.

  • A/B Testing is where the value of your site goes beyond just a $ value. You generate cash, but your also educating your customer/user in often times a much faster process. Therefore bringing each user a higher conversion.

    Nevermind, it’s all about the the ROI. πŸ˜‰

  • Tom

    This book looks like just what I am looking for as I try to generate more income out of my sites. I would love a copy.

    Tom’s last blog post..Case Shiller June, 2008 Numbers

  • Joe

    I’m looking for a book on web usability testing that makes sense not only from marketing, but also catches some of the things that are only intuitive to _me_.

  • Book!

    Btw, spam protection that requires counting on my fingers is teh suck. πŸ™‚

  • Classic. You just made me an offer I couldn’t possibly refuse. πŸ™‚

  • Bryan’s webinars have always been quite valuable. I look forward to adding this to my list of “must read”.

  • Would love to read this book whether or not I win a copy πŸ™‚

  • We’ll be incorporating A/B testing into our analytics activities soon, and I’ll be using Eisenburg’s book regardless of whether or not I win a free copy…but let’s hope for the free copy πŸ˜‰

  • Those wacky Eisenbergs are always writing useful stuff. πŸ™‚ Hope I win..

    Rick Galan’s last blog post..Michael Wesch is Brilliant

  • Julian Barnes

    Loved ‘Call To Action’ so be great to read Brian’s new book if I got lucky πŸ™‚

  • Bryan is a genius at conversion. I look forward to this new book.

    Warren Sukernek’s last blog post..A few questions for companies to consider as they join Twitter

  • Count me in.

    Brian Chappell’s last blog post..A Review of Disney’s Social Network for Parents

  • Dean

    The biggest problem with Website Optimzer is the time required to complete most tests. Unless you have a ton of traffic to the test page, limit the test to A/B (not multivariate), or are testing dramatically different versions, Website Optimizer takes far to long to form an opinion and therefore is not that practical.

  • MikeTek

    I’ve been interested in reading this one since Dr. Pete reviewed it at Here’s the link if anyone’s interested (it’s a great review): Book Review: Always Be Testing.

    Maybe I’ll get lucky?

  • matt booher

    would luv a copy and get my team running gso

  • I would surely like to read this book’s last blog post..Acer Aspire One – Bluetooth Hack

  • Christa Watson

    I’d like to know how to get my cat to stop barking! Geez πŸ˜‰

  • Good timing as I’ll soon be done with Radically Transparent πŸ™‚

  • Would love to have a copy of the book! Always on the lookout for freebies! πŸ˜›

    Navjot Singh’s last blog post..Direct Download links of Yahoo! Messenger for Vista

  • Your ORM beginners guide and Radically Transparent are my bibles…

    Rodrigo Rojas’s last blog post..First steps in online reputation management

  • I was going to order a copy, but lets see if I can win one first!

    VaBeachKevin’s last blog post..Wikipedia Needs More Links in Google

  • Brian Bille

    I’ve always wanted to start using A/B testing but haven’t had the time as of yet to start. I’m sure within the first couple of chapters that Bryan, Jonathan and Lisa will convince me to make the time.

  • Would be a great gift to my team…

    Arthur Freydin’s last blog post..Tapping Into the Liveblogging Readership & How it Benefits Conference Organizers

  • Wish me luck!


    Mike Lau’s last blog post..$50 cash back from Chase Freedom Card

  • josh

    Just finished reading Avinash Kaushik’s “Web Analytics, an Hour a Day”. Now that I’m done, I need something new that’s meaty to fill me up.

  • Christine

    I want in! Me Me ME!!!

  • Jonghee Jo

    I’ve seen him speak at the Coremetrics conference. Form what I saw his book should be great.


  • CraigB

    I read DrPete’s review as well… sounds great. Count me in!

  • Joe

    I have Eisenberg’s “Call to Action” book and use it occasionally as a reference when I work on a new website or even offline marketing.

    Thanks for the book info Andy! I would love to see if this one is as good as Call to Action.

    Joe’s last blog post..Best Internet Marketing Books

  • here is my comment to sign up!

    dennis’s last blog post..Jill Dolan’s ?Unhappy Thespians?

  • Hey Arthur, stop trying to steal my free loot πŸ™‚

  • Shelby

    I need this book.

  • chris

    I could use some new reading!

  • Pragnesh

    Would love to win this book

  • pick me, just learned how to read.

  • I’m always looking for new books of interest. This one sounds pretty good. Here’s to hoping I win!

    Mike Wilton’s last blog post..Mixwit May Add Yet Another Social Feature In The Near Future

  • I actually have this book on my “be sure to buy” list after hearing its title so many times up at SES last week. I would love to win a copy! Thanks for another reminder that I need to check it out!

  • Can you send a radio guy a book? Bring us into 2008?

    Mike’s last blog post..Shadow on Jen’s Belly

  • I did the Google Trifecta webinar, and have been interested in learning more about this feature ever since. So, sure, I’ll sign up for this chance.

    Andrew J’s last blog post..Book 1, Chapter 10

  • Sounds like a must read for any website owner.Please add my name to the list.

    Steven Wilson’s last blog post..Google Will Now Manage Your Website’s Ads

  • Sounds an interesting book.

  • LasVegasCom

    This looks like it would be a great book for everyone so count me in.

  • skywalker

    can you just post anything to get in the raffle :)?

  • I saw Eisenberg at SES San Jose, but didnt get a copy of the book -it’s on my amazon wish list πŸ™‚

    Carrie Hill’s last blog post..Web Marketing-Quinault Beach Resort and Casino

  • thanks for your great blog. Please enter me for the free copy of the new Testing book. thanks!

  • Tim

    Count me in!

    Tim’s last blog post..Integratie Google Adsense en Google Analytics onderweg

  • I haven’t won anything in an online contest since I won FIFA 2004 at a gaming website, maybe it’s time now?! :)Regarding the books, Call to Action is a recommended read for those not having it.

  • Try to be lucky guy

    Jason’s last blog post..How To Get PR For Your Startup by Jason Calacanis

  • Brendon

    I’d love a copy of this so if i turn out to be the lucky one.. yay me.

  • I saw Brian speak at and he had some very interesting points. I would love to get a copy of this book. Thanks!

  • Closing comments, thanks to all that entered. Winners will be announced soon.