Comments on: Google Makes AdWords Quality Score “Improvements”

By: Nix

Nix — Thu, 02 Oct 2008 16:39:41 +0000

I just noticed my ad is not showing. Recently.
Nothing else makes sense unless Google is just trying to charge more. Check this out.

Let’s just suppose I have a haunted house in “Indianapolis, IN.” One of my keyword phrases is Indianapolis haunted house. I also have Kentucky haunted house, and Indiana haunted house and Indiana Halloween.

Indianapolis haunted house has a higher Click through performance than any other keyword combo. Makes sense. It’s more targeted than the others. There are no other ads showing currently competing for this. Yet, my Max Bid cost is increasing every week. And, the quality score of this keyword is no different than any of the others.

In fact, at 6/10 this quality score not being higher than the others makes no sense. It’s a haunted house in Indianapolis. Indianapolis haunted house. Go figure. Kentucky haunted house is more targeted than the specific city it is in?

Something is fishy here.

By: adwords

adwords — Fri, 19 Sep 2008 22:08:48 +0000

What I don’t like is the new real-time QS. It will be based in part on geographic

location. The great thing about the internet is that it opens you up to the world.

Now the Google changes are shove right back into you geographical box and show you

merchants from you neighboorhood.

By: Samirb

Samirb — Tue, 16 Sep 2008 15:12:22 +0000

I'm not a fan of these changes on paper. I think we'll have to play around with it before I make a decision. I'd hope Google doesn't make things considerably more expensive for advertisers. Samirb's last blog post..Creating a Discussion and WordPress Plugins for Comments

By: Seo Blogi » Blog Archive » Koniec stawki minimalnej w Google AdWords

Seo Blogi » Blog Archive » Koniec stawki minimalnej w Google AdWords — Tue, 02 Sep 2008 09:42:53 +0000

[...] MarketingPilgrim [...]

By: Brian Carter

Brian Carter — Wed, 27 Aug 2008 14:35:22 +0000

I talked to my Google AdWords rep and got some answers… wrote a blog post about it here:
http://www.fuelinteractive.com/blog/2008/08/google-adwords-interview-o n-th.cfm

By: Meredith

Meredith — Wed, 27 Aug 2008 03:12:38 +0000

I think it’s really a bad news for me who work in Google Adwords agents from China.I might lose a lots of clients.

By: franki

franki — Tue, 26 Aug 2008 13:24:00 +0000

Thanks Posting Grate

By: New Google Adwords Quality Score Improvements | TMA E-Marketing Blog

New Google Adwords Quality Score Improvements | TMA E-Marketing Blog — Tue, 26 Aug 2008 03:22:47 +0000

[...] are a lot of mixed opinions on how the above will benefit an advertiser. Over at the Marketing Pilgrim, Andy Beal has a humorous ending to his post in that he claims these new changes will immediately [...]

By: Klubowicz.com » Blog Archive » Koniec stawki minimalnej w Google AdWords

Mon, 25 Aug 2008 12:42:07 +0000

[...] MarketingPilgrim [...]

By: Koniec stawki minimalnej w Google AdWords

Koniec stawki minimalnej w Google AdWords — Mon, 25 Aug 2008 08:14:04 +0000

[...] MarketingPilgrim [...]

By: Brian Carter

Brian Carter — Sat, 23 Aug 2008 22:49:05 +0000

My take was that:

* Algorithmically getting clicks from higher CTR people based on geo and time of day is actually very cool- clickers feel ads are more relevant.

* This could require me to rethink some of the geotargeting in our clients’ campaigns… Expanded broad match is bad without negative keywords, and broad match keywords have often gotten worse results than phrase or exact match- so will the new dynamic approach improve the quality of expanded match? We’ll have to create a separate campaign for certain advertisers to test it.

* But as usual, AdWords optimizes mainly based on CTR, not conversions- higher CTR is more revenue for them, but our clients’ KPI’s are cost per lead and ROAS, and high CTR does not always yield a better KPI.

So I’ve asked our Google AdWords people how this will impact our existing geotargeted campaigns and if it will have consequences on optimizing for our KPI’s over CTR.

By: Mike

Mike — Sat, 23 Aug 2008 16:19:19 +0000

I don’t think anyone here begrudges Google’s business imperative to improve revenue. I think the concern is the double-speak used to give their Advertisers the illusion that somehow their experience may improve (better CTR’s, more competitive pricing, more intuitive data) when in fact the changes are not meant to improve the advertisers experience but rather Google’s. It’s a cynical view to be sure. If Google wishes to raise prices, they should just be up front about it. However, perhaps Google is being quite honest and the rest of us are simply to cynical and jaded to believe them.

By: Fifty Studio

Fifty Studio — Fri, 22 Aug 2008 23:36:41 +0000

Tell me this. Does anyone here ever "improve" without the intent to "improve" revenue? Fifty Studio's last blog post..Twitter Spam Block List

By: Utah SEO Pro

Utah SEO Pro — Fri, 22 Aug 2008 22:27:53 +0000

I agree with Webmaster's Forum. Just a tactic to make more money not really to help out any more. Utah SEO Pro's last blog post..Mobile SEO - SMX Local Mobile 2008 Presentation

By: Webmaster's Forum

Webmaster's Forum — Fri, 22 Aug 2008 18:38:32 +0000

Google’s just trying to find out new strategies to make more and more revenue…..

By: Jaan Kanellis

Jaan Kanellis — Fri, 22 Aug 2008 17:23:00 +0000

So has anyone seen these changes in the backend yet? I have not. Jaan Kanellis's last blog post..Search Marketing Standard Acquired by iNET Interactive

By: Otilia Otlacan

Otilia Otlacan — Fri, 22 Aug 2008 15:18:47 +0000

So they admit it only makes sense to bid for a position on the first page
I see this update as having both positive and negative impacts, depends which side of the barricade you’re on. Is certainly designed to drive eCPMs higher, and I wonder if it will have any effect on finally killing what’s left of arbitraging.

Otilia Otlacan’s last blog post..comScore Releases July 2008 U.S. Search Engine Rankings