Comments on: Google Sells off Search Marketing Division of DoubleClick http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html Internet Marketing News Fri, 19 Mar 2010 22:44:08 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Watch Seven Pounds Online http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-64165 Watch Seven Pounds Online Tue, 23 Dec 2008 02:30:19 +0000 http://www.marketingpilgrim.com/?p=5718#comment-64165 Let's just cross our fingers that they keep words to their motto "do no evil" as they continue to get bigger and bigger and bigger... <em>Watch Seven Pounds Online's last blog post..<a href='http://watchsevenpoundsonline.com/watch-seven-pounds-online-instead-of-going-to-a-theater' rel="nofollow">Watch Seven Pounds Online Instead Of Going To A Theater!</a></em> Let’s just cross our fingers that they keep words to their motto “do no evil” as they continue to get bigger and bigger and bigger…

Watch Seven Pounds Online’s last blog post..Watch Seven Pounds Online Instead Of Going To A Theater!

]]> By: Millionaire http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-54047 Millionaire Tue, 12 Aug 2008 17:42:52 +0000 http://www.marketingpilgrim.com/?p=5718#comment-54047 they made a good sale at this point... it was a good positive change for the company and they didn't need it anyways <em>Millionaire's last blog post..<a href='http://oneyearmillionaire.net/2008/08/11/richkisscom-meet-rich-people-online/' rel="nofollow">Richkiss.com (Meet Rich People Online)</a></em> they made a good sale at this point… it was a good positive change for the company and they didn’t need it anyways

Millionaire’s last blog post..Richkiss.com (Meet Rich People Online)

]]> By: Dr Marketing http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53843 Dr Marketing Fri, 08 Aug 2008 17:27:56 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53843 Having a centralised marketing team would probably make more sense. <em>Dr Marketing's last blog post..<a href='http://www.exposedseo.com/2008/08/07/blog-commenting-and-akismet/' rel="nofollow">Blog commenting and Akismet</a></em> Having a centralised marketing team would probably make more sense.

Dr Marketing’s last blog post..Blog commenting and Akismet

]]> By: Utah SEO Pro http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53760 Utah SEO Pro Thu, 07 Aug 2008 21:18:44 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53760 Good move. I think it was causing them a reputation issue. <em>Utah SEO Pro's last blog post..<a href='http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/' rel="nofollow">Mobile SEO - SMX Local Mobile 2008 Presentation</a></em> Good move. I think it was causing them a reputation issue.

Utah SEO Pro’s last blog post..Mobile SEO – SMX Local Mobile 2008 Presentation

]]> By: PS3 http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53746 PS3 Thu, 07 Aug 2008 19:26:12 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53746 Jef, I have to disagree totally. Google doesn't feel like a small company, not on my planet. Neither does eBay. The exception is Amazon, who never cease to amaze with fantastic service. Jef, I have to disagree totally. Google doesn’t feel like a small company, not on my planet.

Neither does eBay.

The exception is Amazon, who never cease to amaze with fantastic service.

]]> By: Otilia Otlacan http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53737 Otilia Otlacan Thu, 07 Aug 2008 14:25:40 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53737 Sure, this was the honorable thing to do for Google, selling Performics. However, their long-time numerous ties to Publicis makes the move pretty useless for the small advertiser while facilitating worrying levels of services for the big ones. Dust in one's eyes, IMHO. <em>Otilia Otlacan's last blog post..<a href='http://www.adoperationsonline.com/2008/08/07/metacafe-gets-to-monetize-content-from-12-new-video-content-providers/' rel="nofollow">Metacafe Gets to Monetize Content from 12 New Video Content Providers</a></em> Sure, this was the honorable thing to do for Google, selling Performics.
However, their long-time numerous ties to Publicis makes the move pretty useless for the small advertiser while facilitating worrying levels of services for the big ones. Dust in one’s eyes, IMHO.

Otilia Otlacan’s last blog post..Metacafe Gets to Monetize Content from 12 New Video Content Providers

]]> By: Symbian http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53735 Symbian Thu, 07 Aug 2008 13:50:04 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53735 It was really strange situation, why they haven't done this earlier? <em>Symbian's last blog post..<a href='http://symbiancorner.blogspot.com/2008/07/nokia-chat-new-location-based-messenger.html' rel="nofollow">Nokia Chat - new location based messenger</a></em> It was really strange situation, why they haven’t done this earlier?

Symbian’s last blog post..Nokia Chat – new location based messenger

]]> By: Ashley http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53727 Ashley Thu, 07 Aug 2008 09:54:21 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53727 Google is the very internet company one can rely on Google is the very internet company one can rely on

]]> By: Tiffany http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53726 Tiffany Thu, 07 Aug 2008 09:39:17 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53726 Most of internet based companies are very dynamic. But Google is the most dynamic one especially in changing the regulation and making decision. Most of internet based companies are very dynamic. But Google is the most dynamic one especially in changing the regulation and making decision.

]]> By: Nicole Price http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53714 Nicole Price Thu, 07 Aug 2008 05:20:52 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53714 Google is becoming a proper corporation, driven by the bottom line. Good for everyone concerned. <em>Nicole Price's last blog post..<a href='http://www.greatpriceshere.com/2008/08/04/best-companies-to-work-for/' rel="nofollow">Best Companies to Work for</a></em> Google is becoming a proper corporation, driven by the bottom line. Good for everyone concerned.

Nicole Price’s last blog post..Best Companies to Work for

]]> By: Fifty Studio http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53712 Fifty Studio Thu, 07 Aug 2008 04:08:20 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53712 What is with these big companies like Google renaming everything with "google" in it? It dilutes the brand. <em>Fifty Studio's last blog post..<a href='http://www.russpage.net/utah-freedom-run/' rel="nofollow">Utah Freedom Run</a></em> What is with these big companies like Google renaming everything with “google” in it? It dilutes the brand.

Fifty Studio’s last blog post..Utah Freedom Run

]]> By: Jason Baer http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53701 Jason Baer Wed, 06 Aug 2008 22:38:36 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53701 Publicis has stated that they want 25% of their overall revenue to come from digital by 2012, and this acquisition will help make that a reality. There’s not that many serious search marketing agencies that have the scale necessary to fit in with Publicis, it’s still a very fragmented market, so the Performics acquisition makes sense. Plus, Google and Publicis have a long-standing cross-functional relationship, including sharing of executives and intellectual property. Interesting that many smaller, traditional agencies totally eschew search marketing as “too complex” and “not worth it”. I wonder if this acquisition will change some minds in that regard? I just wrote a post with more commentary and context: “The Truth About Publicis Buying Performics.” Jason Baer Convince & Convert - Digital consulting for agencies http://www.convinceandconvert.com/convince-convert-digital-marketing-blog <em>Jason Baer's last blog post..<a href='http://feeds.feedburner.com/~r/ConvinceandConvert/~3/357583192/' rel="nofollow">The Truth About Publicis Buying Performics</a></em> Publicis has stated that they want 25% of their overall revenue to come from digital by 2012, and this acquisition will help make that a reality. There’s not that many serious search marketing agencies that have the scale necessary to fit in with Publicis, it’s still a very fragmented market, so the Performics acquisition makes sense.

Plus, Google and Publicis have a long-standing cross-functional relationship, including sharing of executives and intellectual property.

Interesting that many smaller, traditional agencies totally eschew search marketing as “too complex” and “not worth it”. I wonder if this acquisition will change some minds in that regard?

I just wrote a post with more commentary and context: “The Truth About Publicis Buying Performics.”

Jason Baer
Convince & Convert – Digital consulting for agencies
http://www.convinceandconvert.com/convince-convert-digital-marketing-b log

Jason Baer’s last blog post..The Truth About Publicis Buying Performics

]]> By: Jef http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53692 Jef Wed, 06 Aug 2008 20:28:12 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53692 Makes sense. I've been impressed with how big Google has become in so little time and yet, they still feel like a small company. Hopefully that keeps up and they are not the next MSFT. Makes sense. I’ve been impressed with how big Google has become in so little time and yet, they still feel like a small company. Hopefully that keeps up and they are not the next MSFT.

]]> By: Newspapergrl writes on internet marketing, affiliate marketing, business blogging and social media http://www.marketingpilgrim.com/2008/08/google-sells-off-search-marketing-division-of-doubleclick.html/comment-page-1#comment-53687 Newspapergrl writes on internet marketing, affiliate marketing, business blogging and social media Wed, 06 Aug 2008 20:03:10 +0000 http://www.marketingpilgrim.com/?p=5718#comment-53687 [...] just wrote about how Google is selling off Performics search engine marketing services and keeping the affiliate division. I wish Google would sell the entire division of Performics but [...] [...] just wrote about how Google is selling off Performics search engine marketing services and keeping the affiliate division. I wish Google would sell the entire division of Performics but [...]

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