Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Google’s Experiments to Mess With Your Mind

Yesterday, we talked about the importance of A/B and multivariate testing. Google offers Website Optimizer (for free) and now we learn just how much the search engine eats its own dog food.

Here’s an A/B experiment that Google has conducted. See if you can spot the difference.

Page 1:

Page 2:

Yeah, I didn’t spot it either, but apparently there is slightly more white space around the first listing, in page 1.

Should you be that granular with your A/B testing? Maybe not, but Google explains just how subtly it’s messing with your mind testing your preferences each day.

  • http://payperclickjournal.com Nick Stamoulis

    This is a great find…I would not have noticed it unless your pointed it out!

    Nick Stamoulis’s last blog post..How Easy Is It To Write A PPC Ad?

  • http://www.adoperationsonline.com Otilia @ Ad Ops Online

    It’s just a subtle way for the pigeons team to indicate if there’s an imminent PageRank increase: pages that are to get a PR boost will be surrounded by a slightly larger white space.
    Have you checked all your indexed pages today?

    Otilia @ Ad Ops Online’s last blog post..Google Ad Manager out of Beta; All AdSense Publishers Can Use It

  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    It’s the little things that make such a difference sometimes.

    Utah SEO Pro’s last blog post..Building an SEO Friendly Site – SES San Jose 2008 Presentation

  • http://www.tinxmoney.com Tinx Money

    I didn’t even realize that until I read this post…

  • http://www.dylandarling.com Dylan Darling

    Wow! Interesting find. I wouldn’t have noticed it either. I wonder what the effects of this are, more clicks?

  • Pingback: Bloggers Digest - 08/29/08 | Get Elastic

  • http://www.playablefreeonlinegames.com Games

    Quite interesting. Google is just testing us everyday.

  • Pingback: Juicy Links: August 25 - August 29 : Exclusive Concepts Blog

  • http://dietadimagrire.com Dieta Personalizzata

    That’s a hard knock.

    Means if google split tests then we should all do it too.

    PS. i would’nt have spot the difference if left alone :)

    Dieta Personalizzata’s last blog post..Scienziati Di Fama Mondiale Per Herbalife

  • http://webmasters-forum.org SEO forums

    I am still not able to point out the difference between two pics :-(

    SEO forums’s last blog post..At last Google Referral ads are down.

  • http://horisly.blogspot.com horisly

    ok, what’s the difference between the two?

    horisly’s last blog post..August.2008 Sales: Mercedes Benz Down 12 Percent

  • http://www.tmdesigner.it GiuseppeMartone

    For me, there’s not differences!!Google make his tests on Us!!Ever