Posted August 26, 2008 2:32 pm by with 10 comments

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In case you’ve not yet bought a copy of Radically Transparent, or perhaps you just need a reputation management refresher, you can check out an interview I did recently with MarketingSherpa.

Consider it a mini-guide to managing an online reputation crisis. In it, I discuss the following seven steps in detail:

  • Tip #1: Perform an honest self-analysis
  • Tip #2: Control communication
  • Tip #3: Monitor online conversations about your company
  • Tip #4: Analyze complaints before reacting
  • Tip #5: Strategize responses
  • Tip #6: Control the conversation
  • Tip #7: Don’t shoot yourself in the foot

You might want to bookmark it and pray that you don’t actually have to use it. 😉