Microsoft Throwing Ice Cream Cones at Google?
There’s a classic comedy skit from Eddie Izzard about England getting taken by surprise by the Germans in World War II. He suggests that Germany had a head start on building weapons, and England? Well, I’ll let him explain:
"Get the tanks out! Get the…we haven’t got any tanks? Then get that ice cream van out there! Get it out there! Kill! All right, f*** it. ( mimes making ice cones and throwing them ) F*** off! Everything! Just throw everything at them! Just…that’s not…harder! Orange fruities! And Zooms! Throw the Zooms! F*** off, you b***ards! Pots and pans! Get pots…just throw the pots and pans at them!"
It’s a very niche style of humor.
Why am I a bringing this up? Well, forget any comparison of the battle between Google and Microsoft, with WWII. My point is that Microsoft is throwing whatever it can lay its hands on, at Google. The latest evidence is the upcoming Internet Explorer 8–being built with a few tricks to try and knee-cap Google.
"We didn’t design this with Google in mind," insists Internet Explorer head Dean Hachamovitch.
The new browser comes with a search box in the upper right-hand corner and, just below that, a row of tiny logos for various search destinations, such as Yahoo, Ebay and MySpace. You can select which destinations you want to include here…Another Google-dodging feature in the new browser: Highlighting a street address on a Web page launches a map, with the default set to Microsoft’s Live Maps (though you can change this default to Google Maps).
Will it be enough? Not on its own–especially as Mozilla’s Firefox continues to eat away at IE’s market share. But, if Microsoft can throw enough pots and pans new products at Google, maybe it can at least prevent Google from reaching 100% search share.
What do you think? Will IE8 help Microsoft in its battle with Google?