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	<title>Comments on: New Google Insights: Fact or Fiction? You Tell Me</title>
	<atom:link href="http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html</link>
	<description>Internet Marketing News</description>
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		<title>By: How to Use Google’s Insights for Search to Improve Your PPC Management &#124; Razvan Alexa</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-54382</link>
		<dc:creator>How to Use Google’s Insights for Search to Improve Your PPC Management &#124; Razvan Alexa</dc:creator>
		<pubDate>Mon, 18 Aug 2008 23:47:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-54382</guid>
		<description>[...] for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my &#8220;Insights [...]</description>
		<content:encoded><![CDATA[<p>[...] for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my &#8220;Insights [...]</p>
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		<title>By: Robin Moore</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-54092</link>
		<dc:creator>Robin Moore</dc:creator>
		<pubDate>Wed, 13 Aug 2008 10:25:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-54092</guid>
		<description>Our Google insight results are now posted. Please come find our results on the Coast Digital blog.</description>
		<content:encoded><![CDATA[<p>Our Google insight results are now posted. Please come find our results on the Coast Digital blog.</p>
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		<title>By: Robin Moore</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53815</link>
		<dc:creator>Robin Moore</dc:creator>
		<pubDate>Fri, 08 Aug 2008 14:38:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53815</guid>
		<description>The data that Google provides is accurate. 

I have taken the data from Google insight for some high volume phrases that we also run Google PPC on. We run the ads 100% of the time and are always position 1-3 in Google ads.

I have matched the data over a 6 month period and I can confidently say that the data Google insight produces fits against our PPC data within a 5% error rate. 

Google insight does use a factoring system to reduce the real search volume down to fit onto 0-100 scale. But - the factoring system is not complex.

We are just finalising our data and will be publishing the results of our findings on our online marketing blog as soon as we can. Give us a couple of hours.</description>
		<content:encoded><![CDATA[<p>The data that Google provides is accurate. </p>
<p>I have taken the data from Google insight for some high volume phrases that we also run Google PPC on. We run the ads 100% of the time and are always position 1-3 in Google ads.</p>
<p>I have matched the data over a 6 month period and I can confidently say that the data Google insight produces fits against our PPC data within a 5% error rate. </p>
<p>Google insight does use a factoring system to reduce the real search volume down to fit onto 0-100 scale. But &#8211; the factoring system is not complex.</p>
<p>We are just finalising our data and will be publishing the results of our findings on our online marketing blog as soon as we can. Give us a couple of hours.</p>
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		<title>By: Mandy de Waal, Influence, Blogging and South Africa &#124; Web AddiCT(s);</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53810</link>
		<dc:creator>Mandy de Waal, Influence, Blogging and South Africa &#124; Web AddiCT(s);</dc:creator>
		<pubDate>Fri, 08 Aug 2008 13:38:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53810</guid>
		<description>[...] and the effects it is having on the various individuals online reputation that, according to Andy Beal, no one but ViperChill is talking about in South Africa. Ok, obvious to Your Web AddiCT, maybe not [...]</description>
		<content:encoded><![CDATA[<p>[...] and the effects it is having on the various individuals online reputation that, according to Andy Beal, no one but ViperChill is talking about in South Africa. Ok, obvious to Your Web AddiCT, maybe not [...]</p>
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		<title>By: rafiq</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53793</link>
		<dc:creator>rafiq</dc:creator>
		<pubDate>Fri, 08 Aug 2008 09:20:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53793</guid>
		<description>Hey Andy. Have you met @brandseye on twitter?

ORM tweets from Cape Town, South Africa. They even advertise on Glen Allsop&#039;s blog so how did you miss it? http://www.viperchill.com/brandseye.gif</description>
		<content:encoded><![CDATA[<p>Hey Andy. Have you met @brandseye on twitter?</p>
<p>ORM tweets from Cape Town, South Africa. They even advertise on Glen Allsop&#8217;s blog so how did you miss it? http://www.viperchill.com/brandseye.gif</p>
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		<title>By: Kyle James</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53763</link>
		<dc:creator>Kyle James</dc:creator>
		<pubDate>Thu, 07 Aug 2008 23:17:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53763</guid>
		<description>I have to agree with a lot of the comments here.  This is good fun data, but it&#039;s nothing you can&#039;t find and I can see the people who use it not using it properly.  Great just what we need more people with access to data that they interpret improperly.

&lt;em&gt;Kyle James&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/DotEduGuru/~3/358464124/id343-google-mini-review.html&#039; rel=&quot;nofollow&quot;&gt;Is Hosted Search Really Ready for Prime Time?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I have to agree with a lot of the comments here.  This is good fun data, but it&#8217;s nothing you can&#8217;t find and I can see the people who use it not using it properly.  Great just what we need more people with access to data that they interpret improperly.</p>
<p><em>Kyle James&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/DotEduGuru/~3/358464124/id343-google-mini-review.html' rel="nofollow">Is Hosted Search Really Ready for Prime Time?</a></em></p>
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		<title>By: Symbian</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53750</link>
		<dc:creator>Symbian</dc:creator>
		<pubDate>Thu, 07 Aug 2008 19:43:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53750</guid>
		<description>Insights site running really slow now.

&lt;em&gt;Symbian&#039;s last blog post..&lt;a href=&#039;http://symbiancorner.blogspot.com/2008/07/nokia-chat-new-location-based-messenger.html&#039; rel=&quot;nofollow&quot;&gt;Nokia Chat - new location based messenger&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Insights site running really slow now.</p>
<p><em>Symbian&#8217;s last blog post..<a href='http://symbiancorner.blogspot.com/2008/07/nokia-chat-new-location-based-messenger.html' rel="nofollow">Nokia Chat &#8211; new location based messenger</a></em></p>
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		<title>By: PS3</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53748</link>
		<dc:creator>PS3</dc:creator>
		<pubDate>Thu, 07 Aug 2008 19:31:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53748</guid>
		<description>I&#039;m not sure I am dubious Samirb, more cautious.  I am the same with ever stats package out there, with the exception of my hosts.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure I am dubious Samirb, more cautious.  I am the same with ever stats package out there, with the exception of my hosts.</p>
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		<title>By: גוגל טרנדס משתדרג: אינסייטס.Google Trends Insights. טרנדים חכמים. &#124; גוגל-ספרה</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53732</link>
		<dc:creator>גוגל טרנדס משתדרג: אינסייטס.Google Trends Insights. טרנדים חכמים. &#124; גוגל-ספרה</dc:creator>
		<pubDate>Thu, 07 Aug 2008 13:33:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53732</guid>
		<description>[...] אפשר להסתמך על נתוני הטרנדס ש Insights משתמשים בהם? אנדי ביל טוען שלא, הוא גילה שעבור הביטוי iPhone מתקבלת תוצאה מוזרה [...]</description>
		<content:encoded><![CDATA[<p>[...] אפשר להסתמך על נתוני הטרנדס ש Insights משתמשים בהם? אנדי ביל טוען שלא, הוא גילה שעבור הביטוי iPhone מתקבלת תוצאה מוזרה [...]</p>
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		<title>By: Ashley</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53729</link>
		<dc:creator>Ashley</dc:creator>
		<pubDate>Thu, 07 Aug 2008 09:59:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53729</guid>
		<description>It is good news indeed</description>
		<content:encoded><![CDATA[<p>It is good news indeed</p>
]]></content:encoded>
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		<title>By: Tiffany</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53725</link>
		<dc:creator>Tiffany</dc:creator>
		<pubDate>Thu, 07 Aug 2008 09:30:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53725</guid>
		<description>Maybe Google took the data when most US citizen traelling to T&amp;T and SA :)</description>
		<content:encoded><![CDATA[<p>Maybe Google took the data when most US citizen traelling to T&amp;T and SA <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Samirb</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53707</link>
		<dc:creator>Samirb</dc:creator>
		<pubDate>Wed, 06 Aug 2008 23:35:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53707</guid>
		<description>I agree with you, I always look at Google&#039;s information dubiously. I wouldn&#039;t replace Google Insight with actual market research, however it can be a good place to start.

&lt;em&gt;Samirb&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/LeftTheBox/~3/357620130/&#039; rel=&quot;nofollow&quot;&gt;Two New Social Sites: SocialBrowse and Social Median&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I agree with you, I always look at Google&#8217;s information dubiously. I wouldn&#8217;t replace Google Insight with actual market research, however it can be a good place to start.</p>
<p><em>Samirb&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/LeftTheBox/~3/357620130/' rel="nofollow">Two New Social Sites: SocialBrowse and Social Median</a></em></p>
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		<title>By: Jaan Kanellis</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53685</link>
		<dc:creator>Jaan Kanellis</dc:creator>
		<pubDate>Wed, 06 Aug 2008 18:52:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53685</guid>
		<description>LOL @ Joe

&lt;em&gt;Jaan Kanellis&#039;s last blog post..&lt;a href=&#039;http://www.jaankanellis.com/google-insight-tool-very-cool/&#039; rel=&quot;nofollow&quot;&gt;Google Insights for Search Tool, Very Cool&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>LOL @ Joe</p>
<p><em>Jaan Kanellis&#8217;s last blog post..<a href='http://www.jaankanellis.com/google-insight-tool-very-cool/' rel="nofollow">Google Insights for Search Tool, Very Cool</a></em></p>
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		<title>By: PAROLE CHIAVE :</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53649</link>
		<dc:creator>PAROLE CHIAVE :</dc:creator>
		<pubDate>Wed, 06 Aug 2008 16:20:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53649</guid>
		<description>[...] se ci sono delle perplessità nella precisione dei dati forniti da Google, indubbiamente se lo strumento che uscirà dalla fase [...]</description>
		<content:encoded><![CDATA[<p>[...] se ci sono delle perplessità nella precisione dei dati forniti da Google, indubbiamente se lo strumento che uscirà dalla fase [...]</p>
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		<title>By: Some Quick SEO News! Google Insights, Stopwords Patent &#124; SEO Training</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53647</link>
		<dc:creator>Some Quick SEO News! Google Insights, Stopwords Patent &#124; SEO Training</dc:creator>
		<pubDate>Wed, 06 Aug 2008 16:10:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53647</guid>
		<description>[...] some real problems when you plug in some other terms take a look at Andy Beal&#8217;s recent post New Google Insights: Fact or Fiction? You Tell Me where he gives and example of data for the keyword “iPhone.” Andy says, &#8220;You tell me. [...]</description>
		<content:encoded><![CDATA[<p>[...] some real problems when you plug in some other terms take a look at Andy Beal&#8217;s recent post New Google Insights: Fact or Fiction? You Tell Me where he gives and example of data for the keyword “iPhone.” Andy says, &#8220;You tell me. [...]</p>
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		<title>By: Web Marketing Blog di Euro.runner &#187; Blog Archive &#187; Google Insights for Search: ecco cosa cerca il mondo</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53646</link>
		<dc:creator>Web Marketing Blog di Euro.runner &#187; Blog Archive &#187; Google Insights for Search: ecco cosa cerca il mondo</dc:creator>
		<pubDate>Wed, 06 Aug 2008 16:07:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53646</guid>
		<description>[...] se ci sono delle perplessità nella precisione dei dati forniti da Google, indubbiamente se lo strumento che uscirà dalla fase [...]</description>
		<content:encoded><![CDATA[<p>[...] se ci sono delle perplessità nella precisione dei dati forniti da Google, indubbiamente se lo strumento che uscirà dalla fase [...]</p>
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		<title>By: Utah SEO Pro</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53643</link>
		<dc:creator>Utah SEO Pro</dc:creator>
		<pubDate>Wed, 06 Aug 2008 15:52:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53643</guid>
		<description>Wow, this is really neat. thanks for pointing this out. i hope it&#039;s at least somewhat accurate.

&lt;em&gt;Utah SEO Pro&#039;s last blog post..&lt;a href=&#039;http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/&#039; rel=&quot;nofollow&quot;&gt;Mobile SEO - SMX Local Mobile 2008 Presentation&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Wow, this is really neat. thanks for pointing this out. i hope it&#8217;s at least somewhat accurate.</p>
<p><em>Utah SEO Pro&#8217;s last blog post..<a href='http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/' rel="nofollow">Mobile SEO &#8211; SMX Local Mobile 2008 Presentation</a></em></p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53639</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Wed, 06 Aug 2008 15:48:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53639</guid>
		<description>@Seologia - yes, they&#039;re saying that, as a percentage of searches per country, more people in T&amp;T search for iphone than the US. And, more people in SA search for &quot;reputation management&quot;--as a percentage--than than the US. I just don&#039;t believe it.</description>
		<content:encoded><![CDATA[<p>@Seologia &#8211; yes, they&#8217;re saying that, as a percentage of searches per country, more people in T&#038;T search for iphone than the US. And, more people in SA search for &#8220;reputation management&#8221;&#8211;as a percentage&#8211;than than the US. I just don&#8217;t believe it.</p>
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		<title>By: Seologia</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53636</link>
		<dc:creator>Seologia</dc:creator>
		<pubDate>Wed, 06 Aug 2008 15:46:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53636</guid>
		<description>The odd thing is that data doesn&#039;t seem to be some much alike between Region and City view.

&lt;em&gt;Seologia&#039;s last blog post..&lt;a href=&#039;http://seologia.com.ar/index.php/un-poco-mas-acerca-de-google-knol/&#039; rel=&quot;nofollow&quot;&gt;Un poco más acerca de Google Knol&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>The odd thing is that data doesn&#8217;t seem to be some much alike between Region and City view.</p>
<p><em>Seologia&#8217;s last blog post..<a href='http://seologia.com.ar/index.php/un-poco-mas-acerca-de-google-knol/' rel="nofollow">Un poco más acerca de Google Knol</a></em></p>
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		<title>By: Seologia</title>
		<link>http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html/comment-page-1#comment-53635</link>
		<dc:creator>Seologia</dc:creator>
		<pubDate>Wed, 06 Aug 2008 15:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/new-google-insights-fact-or-fiction-you-tell-me.html#comment-53635</guid>
		<description>Aren&#039;t they just saying that almost every guy in T&amp;T searches for iPhone and not all search volumen in the US goes to that single keyword?

&lt;em&gt;Seologia&#039;s last blog post..&lt;a href=&#039;http://seologia.com.ar/index.php/un-poco-mas-acerca-de-google-knol/&#039; rel=&quot;nofollow&quot;&gt;Un poco más acerca de Google Knol&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Aren&#8217;t they just saying that almost every guy in T&amp;T searches for iPhone and not all search volumen in the US goes to that single keyword?</p>
<p><em>Seologia&#8217;s last blog post..<a href='http://seologia.com.ar/index.php/un-poco-mas-acerca-de-google-knol/' rel="nofollow">Un poco más acerca de Google Knol</a></em></p>
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