Marketing Pilgrim

If I’m not reading a MarketingSherpa report, you’ll likely find my nose buried in a report from the equally great E-consultancy.

E-consultancy is a UK based research company–so you’ll find a lot of European bias in its reports–but they’re always worth reading. The latest, Online Reputation and Buzz Monitoring Buyer’s Guide 2008, is no exception.

Here’s how E-consultancy describes the guide:

This buyer’s guide has been written for those who are looking for technology and services relating to online reputation monitoring, with profiles of 16 leading suppliers.

The guide also provides detail on the issues and trends relating to social media and "buzz" monitoring, as well as containing tips and pitfalls for companies looking for the most suitable supplier.

If you’ve not yet realized the importance of monitoring your online reputation, then this guide will not only serve as a wake-up call, but it also includes very in-depth profiles of 16 suppliers of reputation monitoring tools–including our very own Trackur!

You can download a sample here or buy the full report here.