Posted August 14, 2008 10:23 am by with 5 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

We’ve all heard how widgets are going to be a growth area for advertisers, but you’ve probably said to yourself “that’s all very fine and dandy, but I don’t have any content to actually put in a widget!’

Fret no more, dear forward-thinking advertiser because Personal Life Media has just launched a new customizable widget-creator. With it, you create the branded widget, and Personal Life Media will fill it with great audio content. Personal Life Media is headed by social media legend Susan Bratton who tells us, “So many of our sponsors and prospective advertisers requested a way to showcase our content on their site that we created this widget for them.”

So, just how easy is it to create your own branded widget? Just three steps:

  1. Select up to five RSS feeds for audio podcasts.
  2. Customize the player’s color and background, pick a size and add a logo.
  3. Click “Get” and insert it directly on a blog, website and more than 20 social media services.

That’s all there is to it, and you end-up with a widget that looks like the one on the right.

Among advertisers already signed-up are AccuQuote and CardScan.

  • If sound is off by default and turns on only at user interaction, it could be a useful way of enriching certain sites.
    Are these widgets serving audio ads as well, anybody knows?

    Otilia Otlacan’s last blog post..IAB Gets a New Director of Public Policy

  • Widgets are indeed increasingly becoming the ultimate web billboards for advertising. I think this new service launched by “Personal Life Media” is a great idea, having the widget custom branded at no extra cost.

  • I also like this idea and totally support it

  • sounds good… dimension in advertising.

  • Sounds like a quite helpful widget. I might get one for my blog.