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	<title>Comments on: Public Relations is Not Obsolete; It Just Needs New Spots</title>
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		<title>By: The busy executive&#8217;s guide to publicity success &#171; Knowledge Workers</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54483</link>
		<dc:creator>The busy executive&#8217;s guide to publicity success &#171; Knowledge Workers</dc:creator>
		<pubDate>Thu, 21 Aug 2008 02:05:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54483</guid>
		<description>[...] Public Relations is Not Obsolete; It Just Needs New Spots [...]</description>
		<content:encoded><![CDATA[<p>[...] Public Relations is Not Obsolete; It Just Needs New Spots [...]</p>
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		<title>By: PR is dead. Long live PR &#124; danleach.co.uk</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54357</link>
		<dc:creator>PR is dead. Long live PR &#124; danleach.co.uk</dc:creator>
		<pubDate>Mon, 18 Aug 2008 15:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54357</guid>
		<description>[...] Public Relations is Not Obsolete; It Just Needs New Spots [...]</description>
		<content:encoded><![CDATA[<p>[...] Public Relations is Not Obsolete; It Just Needs New Spots [...]</p>
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	<item>
		<title>By: Public Relations</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54210</link>
		<dc:creator>Public Relations</dc:creator>
		<pubDate>Fri, 15 Aug 2008 05:50:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54210</guid>
		<description>Let us call it &#039;PR 2.0&#039;</description>
		<content:encoded><![CDATA[<p>Let us call it &#8216;PR 2.0&#8242;</p>
]]></content:encoded>
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		<title>By: links for 2008-08-14 &#124; Company K Media</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54206</link>
		<dc:creator>links for 2008-08-14 &#124; Company K Media</dc:creator>
		<pubDate>Fri, 15 Aug 2008 01:30:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54206</guid>
		<description>[...] Public Relations is Not Obsolete; It Just Needs New Spots (tags: PR marketing business strategy) [...]</description>
		<content:encoded><![CDATA[<p>[...] Public Relations is Not Obsolete; It Just Needs New Spots (tags: PR marketing business strategy) [...]</p>
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	<item>
		<title>By: Russell Page</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54204</link>
		<dc:creator>Russell Page</dc:creator>
		<pubDate>Thu, 14 Aug 2008 23:04:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54204</guid>
		<description>@PS3

&quot;There’s definitely a need for PR still but PR firms to update some of their strategies.&quot;

That applies to every discipline.

&lt;em&gt;Russell Page&#039;s last blog post..&lt;a href=&#039;http://www.fiftystudio.com/news/utah-web-design/win-batman-dark-knight-tickets/&#039; rel=&quot;nofollow&quot;&gt;Win Batman Dark Knight tickets&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>@PS3</p>
<p>&#8220;There’s definitely a need for PR still but PR firms to update some of their strategies.&#8221;</p>
<p>That applies to every discipline.</p>
<p><em>Russell Page&#8217;s last blog post..<a href='http://www.fiftystudio.com/news/utah-web-design/win-batman-dark-knight-tickets/' rel="nofollow">Win Batman Dark Knight tickets</a></em></p>
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		<title>By: PS3</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54182</link>
		<dc:creator>PS3</dc:creator>
		<pubDate>Thu, 14 Aug 2008 17:40:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54182</guid>
		<description>There&#039;s definitely a need for PR still but PR firms to update some of their strategies.</description>
		<content:encoded><![CDATA[<p>There&#8217;s definitely a need for PR still but PR firms to update some of their strategies.</p>
]]></content:encoded>
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		<title>By: Nicole Price</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54149</link>
		<dc:creator>Nicole Price</dc:creator>
		<pubDate>Thu, 14 Aug 2008 10:32:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54149</guid>
		<description>I would suggest that it all depends on the size of your business.  If it is still manageable by the promoter and she is focused on one business, it is a waste of resources to seek outside professional help. Secondly, as long as a small business person is getting better instead of bigger all the time, there will be little need for external PR.

&lt;em&gt;Nicole Price&#039;s last blog post..&lt;a href=&#039;http://www.greatpriceshere.com/2008/08/14/hard-drive-recovery/&#039; rel=&quot;nofollow&quot;&gt;My Tryst With Hard Drive Recovery&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I would suggest that it all depends on the size of your business.  If it is still manageable by the promoter and she is focused on one business, it is a waste of resources to seek outside professional help. Secondly, as long as a small business person is getting better instead of bigger all the time, there will be little need for external PR.</p>
<p><em>Nicole Price&#8217;s last blog post..<a href='http://www.greatpriceshere.com/2008/08/14/hard-drive-recovery/' rel="nofollow">My Tryst With Hard Drive Recovery</a></em></p>
]]></content:encoded>
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		<title>By: Links do Dia: 14.08.08 &#171; Dissonância Cognitiva</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54147</link>
		<dc:creator>Links do Dia: 14.08.08 &#171; Dissonância Cognitiva</dc:creator>
		<pubDate>Thu, 14 Aug 2008 08:55:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54147</guid>
		<description>[...] Public Relations is Not Obsolete; It Just Needs New Spots - Marketing Pilgrim  It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one has surfaced over the past few days: Is there still a need for public relations? TechCrunch, RWW, and Steve Rubel are among those weighing in with their thoughts on the subject     No Comments   Leave a Commenttrackback addressThere was an error with your comment, please try again. name (requerido)email (will not be published) (requerido)url [...]</description>
		<content:encoded><![CDATA[<p>[...] Public Relations is Not Obsolete; It Just Needs New Spots &#8211; Marketing Pilgrim  It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one has surfaced over the past few days: Is there still a need for public relations? TechCrunch, RWW, and Steve Rubel are among those weighing in with their thoughts on the subject     No Comments   Leave a Commenttrackback addressThere was an error with your comment, please try again. name (requerido)email (will not be published) (requerido)url [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Utah SEO Pro</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54131</link>
		<dc:creator>Utah SEO Pro</dc:creator>
		<pubDate>Wed, 13 Aug 2008 18:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54131</guid>
		<description>PR will never be obsolete. Trends will definitely change the industry though.

&lt;em&gt;Utah SEO Pro&#039;s last blog post..&lt;a href=&#039;http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/&#039; rel=&quot;nofollow&quot;&gt;Mobile SEO - SMX Local Mobile 2008 Presentation&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>PR will never be obsolete. Trends will definitely change the industry though.</p>
<p><em>Utah SEO Pro&#8217;s last blog post..<a href='http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/' rel="nofollow">Mobile SEO &#8211; SMX Local Mobile 2008 Presentation</a></em></p>
]]></content:encoded>
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		<title>By: Otilia Otlacan</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54122</link>
		<dc:creator>Otilia Otlacan</dc:creator>
		<pubDate>Wed, 13 Aug 2008 17:22:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54122</guid>
		<description>Of course there&#039;s still need for PR. 
But they will need to understand how things work online and learn their lessons well... I&#039;ve seen many established PR companies in Europe (some even claiming to have online expertise) not having a clue what to do, while charging their clients an arm, a leg and a firstborn.</description>
		<content:encoded><![CDATA[<p>Of course there&#8217;s still need for PR.<br />
But they will need to understand how things work online and learn their lessons well&#8230; I&#8217;ve seen many established PR companies in Europe (some even claiming to have online expertise) not having a clue what to do, while charging their clients an arm, a leg and a firstborn.</p>
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		<title>By: Fifty Studio</title>
		<link>http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html/comment-page-1#comment-54119</link>
		<dc:creator>Fifty Studio</dc:creator>
		<pubDate>Wed, 13 Aug 2008 17:08:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/public-relations-is-not-obsolete-it-just-needs-new-spots.html#comment-54119</guid>
		<description>The thing is, most jobs have &quot;stuff&quot; that can be done by other people or by yourself. PR is no exception. Anybody can email TechCrunch with an idea or they can pay a PR firm to do it. If that&#039;s all PR was, they&#039;d all go out of business.

The best PR is more about messaging and strategy and this post only addresses tactics. Bad strategy kills businesses all the time... Cuil is a great example of this. BriteKite is another great example. BriteKite had way too many people saying nice things about it before it went live. The do-it-yourselfers can&#039;t see that is a problem half the time. I spent 5 years in PR. From what I&#039;m seeing, I would anticipate the evolvers acquiring some online reputation management firms here shortly.

&lt;em&gt;Fifty Studio&#039;s last blog post..&lt;a href=&#039;http://www.fiftystudio.com/news/utah-web-design/win-batman-dark-knight-tickets/&#039; rel=&quot;nofollow&quot;&gt;Win Batman Dark Knight tickets&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>The thing is, most jobs have &#8220;stuff&#8221; that can be done by other people or by yourself. PR is no exception. Anybody can email TechCrunch with an idea or they can pay a PR firm to do it. If that&#8217;s all PR was, they&#8217;d all go out of business.</p>
<p>The best PR is more about messaging and strategy and this post only addresses tactics. Bad strategy kills businesses all the time&#8230; Cuil is a great example of this. BriteKite is another great example. BriteKite had way too many people saying nice things about it before it went live. The do-it-yourselfers can&#8217;t see that is a problem half the time. I spent 5 years in PR. From what I&#8217;m seeing, I would anticipate the evolvers acquiring some online reputation management firms here shortly.</p>
<p><em>Fifty Studio&#8217;s last blog post..<a href='http://www.fiftystudio.com/news/utah-web-design/win-batman-dark-knight-tickets/' rel="nofollow">Win Batman Dark Knight tickets</a></em></p>
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