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	<title>Comments on: The New York Times Threatened by Google?</title>
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		<title>By: brando the Great</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-57222</link>
		<dc:creator>brando the Great</dc:creator>
		<pubDate>Mon, 06 Oct 2008 07:56:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-57222</guid>
		<description>I don&#039;t think NYT has anything to worry about-- google has no cartoons.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think NYT has anything to worry about&#8211; google has no cartoons.</p>
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		<title>By: Juicy Links: August 11 - August 15 : Exclusive Concepts Blog</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-54422</link>
		<dc:creator>Juicy Links: August 11 - August 15 : Exclusive Concepts Blog</dc:creator>
		<pubDate>Tue, 19 Aug 2008 16:30:53 +0000</pubDate>
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		<description>[...] The New York Times Threatened by Google? [...]</description>
		<content:encoded><![CDATA[<p>[...] The New York Times Threatened by Google? [...]</p>
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		<title>By: sumitroy</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-54093</link>
		<dc:creator>sumitroy</dc:creator>
		<pubDate>Wed, 13 Aug 2008 10:37:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-54093</guid>
		<description>I think your post lacks any depth of analysis on what exactly Nytimes emphasised.

NYtimes is not threatened by Google,since they don&quot;t compete in the same space. Knol is a user generated content which does not have an editorial filter.. Whereas Nytimes is all about the best of news and analysis.. The problem is Google cannot act as a distributer and a content provided at the same time... that is a conflict of interest..this argument perfectly makes sense.

Regarding your logic of Google Adsense helping to Monetize media propeties.. lets face it .. Google is not doing a favor or a charity by allowing them to run ads.. They  do brokerage of ads.. by  purchasing them at a lower price and selling them at a higher price...

Tomorrow if Knol comes up in the top of Google search results...That will drive away a lot of publishers to other media advertisers.. I dont think that should sound good to Google.

&lt;em&gt;sumitroy&#039;s last blog post..&lt;a href=&#039;http://onlinemarketingtrends.blogspot.com/2008/08/al-gore-joins-web20-summit-in-november.html&#039; rel=&quot;nofollow&quot;&gt;AL Gore Joins Web2.0 Summit In November&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I think your post lacks any depth of analysis on what exactly Nytimes emphasised.</p>
<p>NYtimes is not threatened by Google,since they don&#8221;t compete in the same space. Knol is a user generated content which does not have an editorial filter.. Whereas Nytimes is all about the best of news and analysis.. The problem is Google cannot act as a distributer and a content provided at the same time&#8230; that is a conflict of interest..this argument perfectly makes sense.</p>
<p>Regarding your logic of Google Adsense helping to Monetize media propeties.. lets face it .. Google is not doing a favor or a charity by allowing them to run ads.. They  do brokerage of ads.. by  purchasing them at a lower price and selling them at a higher price&#8230;</p>
<p>Tomorrow if Knol comes up in the top of Google search results&#8230;That will drive away a lot of publishers to other media advertisers.. I dont think that should sound good to Google.</p>
<p><em>sumitroy&#8217;s last blog post..<a href='http://onlinemarketingtrends.blogspot.com/2008/08/al-gore-joins-web20-summit-in-november.html' rel="nofollow">AL Gore Joins Web2.0 Summit In November</a></em></p>
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		<title>By: Research Via Web 2.0 &#124; School Communications 2.0</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-54056</link>
		<dc:creator>Research Via Web 2.0 &#124; School Communications 2.0</dc:creator>
		<pubDate>Tue, 12 Aug 2008 19:29:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-54056</guid>
		<description>[...] The New York Times Threatened by Google? [...]</description>
		<content:encoded><![CDATA[<p>[...] The New York Times Threatened by Google? [...]</p>
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		<title>By: CT Moore</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-54025</link>
		<dc:creator>CT Moore</dc:creator>
		<pubDate>Tue, 12 Aug 2008 15:30:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-54025</guid>
		<description>I think that right now, Google (and Yahoo) might just be facing the potential risk of being bought out by MSM company. If Congress decides to mess with their behavioral ad targeting model, they can end up in dire enough financial straights that someone like Rupert Murdoch could easily swoop in and snatch them up.

Consider: http://gypsybandito.com/the-real-google-killer/

&lt;em&gt;CT Moore&#039;s last blog post..&lt;a href=&#039;http://gypsybandito.com/the-real-google-killer/&#039; rel=&quot;nofollow&quot;&gt;The Real Google Killer?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I think that right now, Google (and Yahoo) might just be facing the potential risk of being bought out by MSM company. If Congress decides to mess with their behavioral ad targeting model, they can end up in dire enough financial straights that someone like Rupert Murdoch could easily swoop in and snatch them up.</p>
<p>Consider: <a href="http://gypsybandito.com/the-real-google-killer/" rel="nofollow">http://gypsybandito.com/the-real-google-killer/</a></p>
<p><em>CT Moore&#8217;s last blog post..<a href='http://gypsybandito.com/the-real-google-killer/' rel="nofollow">The Real Google Killer?</a></em></p>
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		<title>By: Search Engine News &#187; The New York Times Threatened by Google?</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-54009</link>
		<dc:creator>Search Engine News &#187; The New York Times Threatened by Google?</dc:creator>
		<pubDate>Tue, 12 Aug 2008 06:50:36 +0000</pubDate>
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		<description>[...] More from www.marketingpilgrim.com&#8230; [...]</description>
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		<title>By: Tiffany</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-54004</link>
		<dc:creator>Tiffany</dc:creator>
		<pubDate>Tue, 12 Aug 2008 03:18:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-54004</guid>
		<description>Even the offline business start fearing Google. LOL</description>
		<content:encoded><![CDATA[<p>Even the offline business start fearing Google. LOL</p>
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		<title>By: Otilia Otlacan</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-53981</link>
		<dc:creator>Otilia Otlacan</dc:creator>
		<pubDate>Mon, 11 Aug 2008 20:56:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-53981</guid>
		<description>Funny how the NYT is, in fact, one of Google&#039;s most prominent content partners and is monetized through AdSense.

Newspapers in particular are facing difficulties monetizing their sites and no viable business model emerged yet: direct ad sales are taking dips, and paid premium content is not feeling too good either. AdSense, therefore, is one of the very few convenient options they have, especially if Google wants their inventory badly enough to offer a contractual min CPM.

&lt;em&gt;Otilia Otlacan&#039;s last blog post..&lt;a href=&#039;http://www.adoperationsonline.com/2008/08/11/use-of-ad-networks-surges-six-fold-as-media-companies-step-up-monetization-of-unsold-online-advertising-inventory/&#039; rel=&quot;nofollow&quot;&gt;Use of ?Ad Networks? Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Funny how the NYT is, in fact, one of Google&#8217;s most prominent content partners and is monetized through AdSense.</p>
<p>Newspapers in particular are facing difficulties monetizing their sites and no viable business model emerged yet: direct ad sales are taking dips, and paid premium content is not feeling too good either. AdSense, therefore, is one of the very few convenient options they have, especially if Google wants their inventory badly enough to offer a contractual min CPM.</p>
<p><em>Otilia Otlacan&#8217;s last blog post..<a href='http://www.adoperationsonline.com/2008/08/11/use-of-ad-networks-surges-six-fold-as-media-companies-step-up-monetization-of-unsold-online-advertising-inventory/' rel="nofollow">Use of ?Ad Networks? Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory</a></em></p>
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		<title>By: Utah SEO Pro</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-53971</link>
		<dc:creator>Utah SEO Pro</dc:creator>
		<pubDate>Mon, 11 Aug 2008 19:45:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-53971</guid>
		<description>Wikipedia has the most to fear.

&lt;em&gt;Utah SEO Pro&#039;s last blog post..&lt;a href=&#039;http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/&#039; rel=&quot;nofollow&quot;&gt;Mobile SEO - SMX Local Mobile 2008 Presentation&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Wikipedia has the most to fear.</p>
<p><em>Utah SEO Pro&#8217;s last blog post..<a href='http://www.jordankasteler.com/utah-seo-pro-blog/mobile-local-mobile-2/' rel="nofollow">Mobile SEO &#8211; SMX Local Mobile 2008 Presentation</a></em></p>
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		<title>By: Ciaran</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-53967</link>
		<dc:creator>Ciaran</dc:creator>
		<pubDate>Mon, 11 Aug 2008 17:15:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-53967</guid>
		<description>I&#039;m not sure I agree: I think it&#039;s actually a pretty valid question (is Google becoming a media company) although one I think most of us have already worked out the answer to (clue, it rhymes with bess).

As for the revenue model, well, they probably would have had revenue models (some sites were making money before Google came along) they just might not be making as much. Or some of them might be making more, as people might not have got as used to being able to directly track ROI if AdWords hadn&#039;t shaken up the market.

&lt;em&gt;Ciaran&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/CiaranNorris/~3/313235693/&#039; rel=&quot;nofollow&quot;&gt;SnapNow: The Real Future Of Mobile Search?&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure I agree: I think it&#8217;s actually a pretty valid question (is Google becoming a media company) although one I think most of us have already worked out the answer to (clue, it rhymes with bess).</p>
<p>As for the revenue model, well, they probably would have had revenue models (some sites were making money before Google came along) they just might not be making as much. Or some of them might be making more, as people might not have got as used to being able to directly track ROI if AdWords hadn&#8217;t shaken up the market.</p>
<p><em>Ciaran&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/CiaranNorris/~3/313235693/' rel="nofollow">SnapNow: The Real Future Of Mobile Search?</a></em></p>
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		<title>By: Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition &#124; Internet Marketing Marketing Strategies Marketing Resources &#124; Marketing Idea</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-53966</link>
		<dc:creator>Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition &#124; Internet Marketing Marketing Strategies Marketing Resources &#124; Marketing Idea</dc:creator>
		<pubDate>Mon, 11 Aug 2008 17:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-53966</guid>
		<description>[...] The New York Times asks almost nonchalantly Is Google a Media Company? I d ask the NYT: Why? Are you scared of the competition? [Google&#8217;s] Knol has been called a potential rival to Wikipedia and other sites whose content spans a broad &#8230; more info&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] The New York Times asks almost nonchalantly Is Google a Media Company? I d ask the NYT: Why? Are you scared of the competition? [Google&#8217;s] Knol has been called a potential rival to Wikipedia and other sites whose content spans a broad &#8230; more info&#8230; [...]</p>
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		<title>By: Nicole Price</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-53960</link>
		<dc:creator>Nicole Price</dc:creator>
		<pubDate>Mon, 11 Aug 2008 15:01:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-53960</guid>
		<description>Let us look at it from the user&#039;s point of view, which I am sure will eventually win.  More the competition, the better for content writers, searchers and advertisers.  NYT should gear up to compete rather than cry foul!

&lt;em&gt;Nicole Price&#039;s last blog post..&lt;a href=&#039;http://www.greatpriceshere.com/2008/08/11/save-money-effectively/&#039; rel=&quot;nofollow&quot;&gt;How To Save Effectively&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Let us look at it from the user&#8217;s point of view, which I am sure will eventually win.  More the competition, the better for content writers, searchers and advertisers.  NYT should gear up to compete rather than cry foul!</p>
<p><em>Nicole Price&#8217;s last blog post..<a href='http://www.greatpriceshere.com/2008/08/11/save-money-effectively/' rel="nofollow">How To Save Effectively</a></em></p>
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		<title>By: WD</title>
		<link>http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html/comment-page-1#comment-53957</link>
		<dc:creator>WD</dc:creator>
		<pubDate>Mon, 11 Aug 2008 14:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/08/the-new-york-times-threatened-by-google.html#comment-53957</guid>
		<description>&quot;They wouldn’t even have a model for monetizing their content, if it were not for Google!&quot;

Which is why the Google/Yahoo partnership needs to be closely examined. 

NY Times as a site itself should not be threatened. About.com actually has useful content, and being editorially controlled will be a plus in the long run. Knol is already becoming a spammer haven, so what credibility it has will be short-lived if Google does not tighten control. Of course, does Google really care if they&#039;re seeing the ad revenue. They have not cleaned up Blogger yet.</description>
		<content:encoded><![CDATA[<p>&#8220;They wouldn’t even have a model for monetizing their content, if it were not for Google!&#8221;</p>
<p>Which is why the Google/Yahoo partnership needs to be closely examined. </p>
<p>NY Times as a site itself should not be threatened. About.com actually has useful content, and being editorially controlled will be a plus in the long run. Knol is already becoming a spammer haven, so what credibility it has will be short-lived if Google does not tighten control. Of course, does Google really care if they&#8217;re seeing the ad revenue. They have not cleaned up Blogger yet.</p>
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