Don’t mess with the UK’s Advertising Standards Authority! Pedantic is its middle name and it’s well versed in the ancient art of filament-slicing.
The Advertising Standards Authority received two complaints that the claim was misleading because the iPhone did not support Flash or Java, which are both integral to many web pages.
Apple said the aim of the ad was to highlight how the iPhone can offer access to all websites…and that the line “all parts of the internet” meant website availability, “not every aspect of functionality”.
I’m not sure what’s more incredible. That the ASA thought the ad was misleading–even my Firefox browser can’t access all of the internet–or, that it took just two complaints to see the ad banned.
Don’t like the TV ad, your competitor is running in the UK? Send in a complaint, and have your grandmother do the same–you’ll never have to worry about it again!