Bloggers Increase HP Laptop Sales 85%

It’s uncommon to see sales increase by double digits. HP had a new laptop called  Dragon. Sales were flat after trying traditional marketing. So they decided to try another way – engaging bloggers. A quick way to do that is to send bloggers an ultralight $5,000 laptop to give away to one of their readers.

Nine months after launch, the 15 pound laptop with a 20.1-inch screen and 500-gigabyte hard drive wasn’t selling that well. HP hired social media marketing firm Buzz Corps Inc. and they brainstormed with bloggers and HP to come up with the campaign.

Scott Ballantyne, vice president and general manager of the personal systems group at HP, said:

Linky Goodness, September 30

There’s always something bittersweet about the last linky goodness of the month, don’t you think?

Facebook Redesigns Homepage

Last night, my husband was logging in to Facebook when he noticed something was different. He asked me if I’d seen this before:

new facebook homepage

Nope. Conspicuously absent from the redesign, of course, is the phrase “social utility,” Facebook’s high-falutin’ euphemism for “social network.” (I swear I noticed that before I read the TechCrunch post, too.)

I’m guessing the new homepage is not the harbinger of major changes at Facebook—rather, it’s probably the last step in the extremely long roll out of their latest redesign.

It looks cooler, it matches with the new interior design better, and it loses the pretentious autonym—that is, it explains what it’s for more simply. Not bad.

Why Martha Stewart Needs Trackur’s Reputation Monitoring (and so do you!)

If I were Martha Stewart, I might already realize that I pretty much need to monitor my reputation 24/7–actually maybe more often than that!

Well, Martha might want to check out this custom Trackur RSS news feed, we just created for her. You see, it appears that she’s crossing Google’s link-building guidelines and Michael Gray (and others) are not shy in spreading the word.

Now, here’s the thing: did Martha Stewart have any idea the hot water she was getting into? Probably not, and that’s my point. You may have a spotless reputation, but you never know when someone’s going to call you out and question your good name.

If you used Trackur–or your reputation monitoring tool of choice–you’d always know the moment someone–such as Graywolf–decided to hold you accountable for your actions.

Contest Reminder: Win an Acer Aspire One Netbook Computer

Don’t forget, take Trackur’s online media monitoring service for a test drive, provide your feedback, and you could win this fabulous new computer.

Full entry details here.

Reminder: Free Online Reputation Management Webinar this Wednesday!

Here’s a reminder for my FREE online reputation management webinar on Wednesday October 1st at 1pm ET–yes, that’s this Wednesday!

The webinar is open to everyone, but registration is on a first-come, first-served basis. Please go ahead and register, but please only do so if you know for sure you can attend the webinar–that way you don’t take one of the limited seats.

The webinar is being sponsored by–you guessed it–Trackur, but I can promise you that this won’t be a sales pitch event. You’ll come away from the webinar with at least one new tactic–or your money back! ;-)

Please help spread the word. How often do you get to attend a free webinar?

Linky Goodness, September 29

Do the Linky Goodness Dance! It’s a bit like the Safety Dance, but longer: L-l-l-l I-i-i-i N-n-n-n K-k—you get the picture.