Amazon Gets New Ad Exec–From Microsoft
It’s been seven weeks since Microsoft’s reorganization of its online services and Windows groups, which included the sales division. Apparently, that means it’s time for some more shake ups, as Lisa Utzschneider, General Manager of sales for the Microsoft Digital Advertising Solutions group, is leaving Microsoft.
But most interesting isn’t the fact that she’s leaving, but where she’s going from here: Amazon. Amazon is a relative baby in the online advertising market, but the New York Post points out that netting a senior executive in the field may be a sign that Amazon is gearing up to take this venture seriously.
Amazon hasn’t confirmed the hire, but paidContent says that she’ll be named Senior Vice President of national ad sales.
Utzchneider’s departure is just Microsoft’s latest high-profile loss in recent months, after former division President Kevin Johnson left seven weeks ago to work for Juniper Research and former CMO Joanne Bradford left for Yahoo (via SpotRunner).