Posted September 22, 2008 5:55 pm by with 19 comments

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Two weeks ago, I gave a class on blogging. No, don’t worry, you didn’t miss the announcement and the chance to rub elbows with my fabulousness, it was a class for my sister’s church, as only a handful of people had expressed interest. She and I weren’t sure anyone would come at all. However, nearly twice as many people as we expected showed up. Of those, only one didn’t have a blog.

This year’s State of the Blogosphere report from Technorati says that blogs have “arrived”—”blogs are a global phenomenon that has hit the mainstream.” Last issued in April 2007, the S/B is an annual yardstick of the trends in the world of blogging at large.

This year, however, Technorati is aiming to make the S/B something more: “insight into the blogging mind.” Today begins a weeklong series of profiles on bloggers, beginning with demographic profiles and continuing through the mechanics of blogging as well as making money in the blogosphere.

Of course, they still give their traditional measure of the size of the blogosphere:
technorati state of the blogosphere 2008 size of blogosphere
Wow. The aggregate blogosphere has nearly doubled since the last report.

In the 2007 report, then-CEO Dave Sifry noted that between Q2 2002 and Q2 2006, the blogosphere doubled in size every 5 to 7 months (roughly 150 to 210 days, or about 28,000 blogs/day). Between Q2 2006 and Q2 2007, however, the blogosphere took 320 days to double (about 109,000 blogs/day). At this point, almost 18 months (roughly 540 days) after the last report, the blogosphere is still shy of doubling (adding about 117,000 blogs/day).

However, the second stat in Technorati’s graphic is sobering: of those 133 million blogs, only 5.6% (7.4 million) have posted in the last four months. Even fewer are what we’d probably consider “active”—1.1% had posted within the last week.

In April 2007, Sifry commented on the rate of posting:

the overall trend is that posting volume is growing more slowly, at about 1.5 million postings per day. That’s about 17 posts per second. In October 2006, Technorati was tracking about 1.3 million postings per day, about 15 posts per second.

Now, however, the trend has turned, with an average of 900,000 posts per day, or about 10.4 posts per second. That’s a pretty big drop. In all, less than 3% of the world’s population has started a blog (even without multiple blogs from the same person). 0.12% of the world’s population has posted on a blog in the last four months.

It’s a good thing we have Technorati to let us know we’ve arrived.

How have you seen the blogosphere change of the last year and a half? Do you think we’re slowing down, or are we making up for quantity with better quality?


  • I’m curious why you refer to Technorati and not Google Blog Search or some other engine.

    After all, Technorati is indexing less… so your above numbers are not representative of the total. Here’s a recent blog post of mine about the bloggerati at Technorati, including a bit where I pose the question if Technorati is dying.

  • Jordan McCollum

    Because Technorati’s State of the Blogosphere report was written by Technorati.

    The decline of Technorati as a blog search engine has not been lost on us; we’ve been posting about it for at least a year.

  • Google is not helping the growth of blogs and posts when they knock down a site’s PR in a gross display of unfair competition. From what I’ve seen, many bloggers are abandoning their established blogs when Google knocks them and then those same bloggers are creating new blogs for the sake of higher PR which artificially inflates the number of blogs. Just my thoughts.

  • Adam you make a good point however I think that’ll only be a small group of people doing that, who know about SEO? I’d be tempted to say that the vast majority of bloggers won’t be concerned by this, or know about PR.

    More likely that more and more people want to jump on the bandwagon of blogging, like the idea, but get bored of the idea.

    I’ve just started blogging, and hope that I don’t have the same fate!

    sheppy’s last blog post..There’s no such thing as Search Engine Optimisation!

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  • I agree with Sheppy. Many start and after the initial enthusiasm wears off and they do not generate enough visitors, they cool off.

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  • Jordan, I make no presumptions what people do or do not know, but as I hadn’t followed your blog for the past year, I stated the facts as I knew them. I’m glad to hear you’re on top of Technorati.

    Adam: I’ve heard some talk that Google’s pageranking computer algorithm is not the best metric we should follow, comparing it to neophyte Wikia Search, for instance. Thoughts?

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  • Great and interesting post, Jordan. What I would add (and what I did add on my blog) is the benefit of the drop in number of posts: higher quality content, from more serious people, who are committed to the medium for the long term.

    When the blogosphere came about, millions of people around the world thought, “Great! An easy way to become a famous writer!” Now those people are realizing what the rest of us already know: there is no easy way.

    Kaila Colbin’s last blog post..Blog well, or don’t blog at all

  • how interesting. i wonder what the average age was at the class you taught. nice of you to teach it, by the way, as i feel that getting more people involved in blogging is pretty much a positive thing.

    at the same time, i wonder how long most blogs tend to remain active. it’s much easier to set up a blog now, but it’s quite another thing to make it viable into the long term.

    kouji’s last blog post..haiku poem: soft

  • Just happy here to be above 50 🙂

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  • Blogging is like joining the gym – I know so many people who have started blogs becuase they liked the concept. Then they abandon the effort because they lose interest. A lot of the people in my circle who started blogs did so to share personal stories, pictures, videos and links. Now all of that is possible on a social networking site like Facebook. I see the very same people more active there – they write stuff about things they’re thinking (blog post) and post videos, share picture etc.

    So, in essence, I think blogging will see a decline among the masses. It will shift to become more of a domain subject matter experts, category enthusiasts and such folks. The vast majority who joined do the same thing but on social networking sites – much easier to do and you have a ready audience – your friends.

  • Jordan McCollum

    @Shailesh—GREAT analogy!


  • MGA

    I feel like, recently %50 of the blogs that I’ve read are only concerning to post something to get paid. And those kind of blogs are unfortunately full of unnecessary information which make me feel regret for spending my time after i finish reading. With the amount of articles/blogs that i read, it is hard to make a general comments about the quality, but I was trying to share my experience.

  • A lot of the blogs created are abandoned because after a while a lot of people quit since they find it boring or don’t see any results

  • Ari: I think Google’s algorithm can be anything they want it to be since it is their business.
    But to be fair, they should make their PR standards and process public, cut the mystery and secrecy, and give people/companies recourse if they feel unfairly knocked or penalized. The “man behind the curtain” smacks of unfair competition.

  • Sadly, there are many abandoned blogs in the blogosphere. Essentially they are just cluttering cyberspace. Like Twitter members who don’t update and their Twitter blog is still languishing there after a year or more. I wish it could all be cleaned up. The number of active, useful blogs is probably far smaller to the numbers mentioned here.

    Patricia Skinner’s last blog post..Proactive Reputation Management From the Ground Up

  • Hi,

    I am amazed that all the people but one person had a blog at your church.

    I can never find anyone in my area who knows anything about blogging or having a website in general.

    I guess living in more of a rural area that it is not to uncommon. People just do not know what there missing.

    Anyway, great job on getting the word out to the church.


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