Comments on: Google AdWords: Guaranteed to Make You 16% Bigger!

By: adwords promotion code

adwords promotion code — Sun, 19 Oct 2008 04:34:52 +0000

#12, you can;t easily put a price on the top position. It depends on your quality score and the quality score of your competition. Quality score is affect by relevance, CTR, historical CTR and CPC. That makes it very hard to estimate the cost of capturing the top ad position.

By: Web Hosting Coupon Codes

Web Hosting Coupon Codes — Fri, 19 Sep 2008 01:42:13 +0000

This is a great study on branding but how much does securing the top spot cost? Web Hosting Coupon Codes's last blog post..HostMonster Promo 2008 - Only $4.95/month

By: Andy Beal

Andy Beal — Thu, 18 Sep 2008 21:00:49 +0000

Guys – there is no link to the research. The above was shared with me via a telephone briefing–Google was, understandably, vague on the full details of the study.

By: Bogdan Aron

Bogdan Aron — Thu, 18 Sep 2008 19:10:28 +0000

Can you give a link pointing the research, please? Bogdan Aron's last blog post..Google Bombing - Lingaul, Onanistul si Prostancul

By: Nicole Price

Nicole Price — Thu, 18 Sep 2008 14:20:02 +0000

Yes, why don't they release the methodology followed? Otherwise, this is very hard to believe. Nicole Price's last blog post..Weird eBay Listings

By: Search Engine News » Google AdWords: Guaranteed to Make You 16% Bigger!

Search Engine News » Google AdWords: Guaranteed to Make You 16% Bigger! — Thu, 18 Sep 2008 06:51:04 +0000

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By: Time Tracker

Time Tracker — Thu, 18 Sep 2008 06:40:47 +0000

Yeah, going to have to agree with the above. While I'm sure there is a positive brand lift happening via AdWords, but 16% is a bit hefty. As Don says, how many of these surveyed had absolutely NO recognition of said product BEFORE the sampling? Time Tracker's last blog post..Friendfeed now features fake follow for improved noise reduction.

By: Andy Beal

Andy Beal — Wed, 17 Sep 2008 19:28:57 +0000

@Hawaii SEO – so Google releases a study showing the benefits of AdWords and you think the testing might be biased? Well, duh!

By: Hawaii SEO

Hawaii SEO — Wed, 17 Sep 2008 19:21:17 +0000

Sorry Andy but I’m going to call BS on this one until I read the testing methodology.

Please point a link to the methodology if you can find one. ;^) It sounds like a bunch of smoke & mirrors to me.

I’ve seen a lot of studies make this type of claim but I have yet to see a study like this that I could not rip apart.

By: Andy Beal

Andy Beal — Wed, 17 Sep 2008 16:28:44 +0000

@YajR – I believe it was a controlled study of around 1600 participants.

By: YajR

YajR — Wed, 17 Sep 2008 16:23:10 +0000

DO they tell you how they measured the brand awareness. Impressions?

By: Don

Don — Wed, 17 Sep 2008 15:31:32 +0000

Talk about interpreting results! There are so many issues with this release I don't know where to begin: They should have started with companies that don't have a lot of household recognition prior to advertising on Google They should have reviewed any additional variables that may have played an impact on the brand recognition and discussed why this data is reliable There are many others, but for brevity I'll limit it to two. Somehow I doubt this was the most scientific analysis. Don's last blog post..Google Conversion Tracking Issues

By: SEO forums

SEO forums — Wed, 17 Sep 2008 14:49:55 +0000

definitely google is releasing these figures to get more and more cutomers.... SEO forums's last blog post..Role of Meta Title Tag in SEO