Google and NBC Universal announced a partnership yesterday that would help form a strategic multi-year advertising, research and technology partnership.
The announcement was made on Monday by Mike Pilot, President, NBC Universal Sales and Marketing and Tim Armstrong, Google’s President of Advertising and Commerce, North America.
The two said their respective companies will work together to create more effective advertising metrics, attract non-traditional advertisers to NBC Universal, and incorporate Google’s ever popular “self-service buying opportunities through the Google TV Ads advertising platform.”
Google’s TV Ads platform will be offered on Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller.
“We’re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising,” said Pilot. “This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients.”
“The Google TV Ads platform is making television advertising more accountable and measurable and we’re pleased with our progress to date,” said Armstrong. “Our partnership with NBCU will help us bring the power of television to a broader set of advertisers as well as give our current advertisers increased reach through our system.”
The two media giants have also agreed to work towards adapting the Google TV Ads platform for local market use.
“This is a great way to reach clients who are interested in buying television advertising but may not have previously had the resources or ability to do so,” said Frank Comerford, President, Platform Development and Commercial Operations, NBC Local Media. “A self-service ad platform will be a great complement to our existing sales efforts and help us further connect our clients to their customers.”
So now Google brings its control media beyond your modem.
Traditional marketers should find this to be a favorable development, as it means a step towards actionable consumer data fo main stream media sources. The kind of data only their Internet bretheren currently are privy to.
Internet marketers should take notice of the big G’s desire to become a major media player, and not simply the world’s largest search portal.