Wednesday, September 3rd, 2008 by Andy Beal

16

Google Sucking-up to Ad Agencies

Stories of Google attempting to steal away big spending clients from advertising agencies have circulated the web for years. It’s no secret that Google is willing to pull out all the stops to try and get a company to deal directly with them. Now, it seems that Google is trying to make peace with ad agencies–or at least bribe them with free stuff.

The most visible part of the new Google strategy is an event called Campus@, which started up in the spring. So far the Campus@ team, which has a core of six employees, has held six events, including one for Leo Burnett, which is part of the Publicis Groupe.

“We essentially take Google — our people, our products, our food, our tchotchkes — roll into the lobbies and give people the chance to interact with Google,” Ms. Clift said. The events are “a fantastic way to ingratiate ourselves,” she said.

Some agencies are eating this stuff up, while others remain cautious. If it were me, I’d be checking the free Google lava lamps for microphones and spy cameras! ;-)


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16 comments on “Google Sucking-up to Ad Agencies”

  1. Google Starting to Play Nice Again? | The Inside Angle Says:

    September 3rd, 2008 at 1:20 pm

    [...] be starting to shift their ways back to how they once were.  Marketing Pilgrim, Andy Beal, has pointed out an article from the NY Times covering how Google is starting to come into the offices of different [...]

  2. Ami Ohayon Says:

    September 3rd, 2008 at 2:00 pm

    I don’t think they’re sucking up so much as scoping them out for future acquisitions.

    Google has got to do something with all the cash they have washing around, and bringing an agency on board would make a lot of sense for them as they continue to own search marketing.

    Ami Ohayon’s last blog post..My Neighborhood in Jerusalem

  3. Hubcaps Says:

    September 4th, 2008 at 12:39 am

    You’d be shocked at some of the stuff they send and give agencies. Anything from cameras to front row tickets to major concerts

  4. Jayson Says:

    September 4th, 2008 at 1:59 am

    I was just talking with a friend at an ad agency about Google slowly killing their business – I wonder if he has received anything or heard of such events…probably just for the Ultra Huge agencies?

    Definitely a good idea to check the lava lamps for the spy kit.

    It’s not a bad idea to get the agencies on their side, there’s nothing better than a trusted source batting for you.

  5. Otooo Says:

    September 4th, 2008 at 3:47 am

    I thought Google was the biggest ad agency…

    Otooo’s last blog post..Freebies: Enter The Contest

  6. Goran Web Design Says:

    September 4th, 2008 at 4:54 am

    Well I think Google has a trick up their sleeves with this. We should just wait and see. I wonder… Google what are you up to now???

  7. Search Engine News » Google Sucking-up to Ad Agencies Says:

    September 4th, 2008 at 4:58 am

    [...] More from http://www.marketingpilgrim.com…; [...]

  8. Nicole Price Says:

    September 4th, 2008 at 7:08 am

    And why not? Google is a business! They know, or at least should know which side of the bread is buttered!

    Nicole Price’s last blog post..The Fastest Growing Companies

  9. Rakhi Chowdhary Says:

    September 4th, 2008 at 7:48 am

    I believe Google never plays to loose, better to say Google plays to win. Moving ahead a leader style and any thing is fair in war so the war continues for survival for the fittest and Google has proved to be one of the most dominating search engines. if Google is trying to penetrate and suck Ad agencies for future acquisition, then I would say all Google lovers are waiting to celebrate another Google win, acquisition. Good Luck!!

  10. SEO forums Says:

    September 4th, 2008 at 1:43 pm

    I also heard news about that.I think Google will acquire the whole Ad system one day.

    SEO forums’s last blog post..Changing a field to unique in MySQL database.

  11. Tiffany Says:

    September 5th, 2008 at 6:44 am

    Seems like all things are possible to Google.

  12. iPod Fan Says:

    September 5th, 2008 at 7:02 pm

    Is anyone else getting scared at the power and size of Google?

    They are the glasses most people use to view the internet and they have a huge influence on what the user sees and does not see. They can make some information hard to find and others easy.

    Google will get what they want, when they want…

    John

  13. Ashley Says:

    September 6th, 2008 at 6:55 am

    yeap, Google is becoming more poweful day by day and it frightens…

    Ashley’s last blog post..Christmas Ornament Crafts

  14. horisly Says:

    September 6th, 2008 at 1:12 pm

    it’s funny to hear this.

    horisly’s last blog post..August.2008 Sales: Mercedes Benz Down 12 Percent

  15. Utah SEO Pro Says:

    September 7th, 2008 at 4:07 am

    Their lava lamps are pieces of crap. They break in no time flat.

    Utah SEO Pro’s last blog post..Building an SEO Friendly Site – SES San Jose 2008 Presentation

  16. 2008 = 1984 Says:

    December 1st, 2008 at 12:55 pm

    I think Sergei Brin’s real name is O’Brien :-o