Posted September 11, 2008 6:36 pm by with 7 comments

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So, I promise that I really haven’t been away from blogging that long . . . but I wrote this yesterday and forgot to hit publish.

  • Wow. The AP is at it again, with mixed results. According to paidContent: “those who take an article from an AP customer can buy the rights outright ($750 per year for one article) or use it for free with an embedded ad, with the AP and its primary customer splitting clickthrough income 50/50. Also novel: newspapers will get to co-brand the subsequent story (eg. “AP via East Valley Tribune”) and will get a link back to their own site from the re-used article.” I’m pretty sure the “primary customer” here is the newspaper, which makes the deal pretty cool for them. Not so cool for people found to be infringing.
  • See, now this stat, Comscore Says Almost Everyone (75%) in the US Now Watches Video Online, sounds impressive—so impressive that RWW doesn’t think it’s a realistic figure—until we remember that comScore said the same thing last year. (On the “good news” side, however, we’re watching about 80 minutes more of online video a month over last year.)
  • Meanwhile, if you’re wondering, 5% of ad spending by MPAA member studios last year was spent online, or about $754M, which will increase to $2.4B by 2012 (13.2% of total spend), according to eMarketer. And yeah, most of those movie viewers in the last story were on YouTube. So good luck with that, people.
  • Yesterday Tuesday we noted that 7% of voters may make their decisions based on search results. Jonathan Mendez looks at the candidates’ landing pages for more insight as to what these people’s choice will be: McCain Wins Landslide Over Obama in Search Engine Marketing Election

And added today:

  • hmm… is good article.. $750 dolars per year! =)

  • Very curious to see how the Family Guy experiment goes … if it’s successful, I predict this kind of content/AdSense mashup will be one of the big new Google trends of 2009.

    Ami Ohayon’s last blog post..From Jerusalem to Boston

  • I would not mind that kind of a deal for $750/=.

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  • Jordan McCollum

    It really doesn’t seem like a good deal to me: reprint a single article from the AP and pay the AP $750 every year for that article… Two articles, $1500 each year… That could be up to $5/word per year. Writers are lucky to get $0.50/word in magazine articles.

    Unless you mean carrying an ad instead of paying $750 is a good deal. Then yeah.

  • I honestly thought it would have been more than 75% or internet users watched video online

    Otooo’s last blog post..Lost For Words?

  • Sound good. And fair.

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  • mat

    what would yous say should be the better deal paying outright or splitting add revenue?