- Wow. The AP is at it again, with mixed results. According to paidContent: “those who take an article from an AP customer can buy the rights outright ($750 per year for one article) or use it for free with an embedded ad, with the AP and its primary customer splitting clickthrough income 50/50. Also novel: newspapers will get to co-brand the subsequent story (eg. “AP via East Valley Tribune”) and will get a link back to their own site from the re-used article.” I’m pretty sure the “primary customer” here is the newspaper, which makes the deal pretty cool for them. Not so cool for people found to be infringing.
- See, now this stat, Comscore Says Almost Everyone (75%) in the US Now Watches Video Online, sounds impressive—so impressive that RWW doesn’t think it’s a realistic figure—until we remember that comScore said the same thing last year. (On the “good news” side, however, we’re watching about 80 minutes more of online video a month over last year.)
- Meanwhile, if you’re wondering, 5% of ad spending by MPAA member studios last year was spent online, or about $754M, which will increase to $2.4B by 2012 (13.2% of total spend), according to eMarketer. And yeah, most of those movie viewers in the last story were on YouTube. So good luck with that, people.
YesterdayTuesday we noted that 7% of voters may make their decisions based on search results. Jonathan Mendez looks at the candidates’ landing pages for more insight as to what these people’s choice will be: McCain Wins Landslide Over Obama in Search Engine Marketing Election
And added today:
- As announced back in June, Google premieres content via AdSense in the form of Family Guy cartoons this week.