Oh my goodness, it’s Linky Goodness! (You know you missed it!)
- AdAge reports that YouTube will be premiering HotSpots to track when the audience watches (as opposed to rewinding and fastforwarding) and increase video viewership. (Dear YouTubers: were in ur videos, trackin ur eyes.) via
- Didit says that swing voters may be influenced by search ads. While 7% of voters online doesn’t sound like much, elections have been decided by smaller margins!
- Back in March, Microsoft lost CMO Joanne Bradford to SpotRunner. She’s on the move again: and now she’s at Yahoo Senior VP of US revenue and market development.
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Ami Ohayon Says:
September 10th, 2008 at 1:34 am
Joining Yahoo in an effort to increase their ad sales sounds like an unenviable job right now. For whatever reason, their ad network has just not taken off in the way that Google’s has.
And as someone who occasionally buys PPC advertising, their interface is horrendously difficult to work with compared with that of Google.
Ami Ohayon’s last blog post..From Jerusalem to Boston
Frank Reed Says:
September 10th, 2008 at 6:38 am
Well, considering Spotrunner is in a major reorg that resulted in layoffs in August I suspect she was either brought in as a hatchet (do the firing from a distance of sorts) or she was sold a bill of goods that was not real. Either way it sounds like she jumped from T Rex (Microsoft) to the Titanic (Spotrunner) and is trying to get to safe ground but may have landed on the island in “Lost”. Is Yahoo! part of the Darma Initiative considering its mystery and apparent inability to tell people exactly what it does?
Frank Reed’s last blog post..ChannelAdvisor - SSDD?
Nicole Price Says:
September 10th, 2008 at 7:23 am
You bet I missed it. Welcome back.
In the IT industry, moves keep happening all the time. This is what perhaps generates such great debates about labor shortage in the industry.
Nicole Price’s last blog post..Roller Skating
Goran Web Design Says:
September 10th, 2008 at 10:30 am
Re: Microsoft lost CMO Joanne Bradford
Well let’s wait and see if she’ll really take Yahoo! to the heights they are aiming for, as Yahoo! is not as self-selling as Microsoft is. So it will be a bit harder, even though Yahoo! is a big brand in it’s own right.
AnswerMan Says:
October 3rd, 2008 at 12:04 am
She could not mount an effective campaign against the world’s most award winning discount TV ad agency CheapTVSpots which produces quality custom made TV and web video ads with air time for far less than spotruiner. I would have gone to Yahoo, too, especially if the Microsoft bridge was burned in some way. And She would have just gotten lost in Google’s antitrust issues.