Actually, the official word is that Microsoft had planned all along to only make a couple of Seinfeld ads–before moving on to the next stage of its TV campaign. Whether you buy that or not, here’s what you can expect on your screens next:
What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”
The new ads are by the edgy Crispin Porter & Bogusky–the same agency behind Burger King’s weird, but effective ads–and will feature everyday PC users having an absolutely fabulous time with their PCs. Like this guy:
Now, you tell me, does a dude surrounded by sharks make you want to rush out and buy a Windows computer?