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Whether you loved the Jerry Seinfeld/Bill Gates TV ads or hated them, you want be seeing any more of them–they’ve been axed.
Actually, the official word is that Microsoft had planned all along to only make a couple of Seinfeld ads–before moving on to the next stage of its TV campaign. Whether you buy that or not, here’s what you can expect on your screens next:
What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”
The new ads are by the edgy Crispin Porter & Bogusky–the same agency behind Burger King’s weird, but effective ads–and will feature everyday PC users having an absolutely fabulous time with their PCs. Like this guy:
Now, you tell me, does a dude surrounded by sharks make you want to rush out and buy a Windows computer?
