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Microsoft Decides Sharks Have a Better Personality than Jerry Seinfeld


Whether you loved the Jerry Seinfeld/Bill Gates TV ads or hated them, you want be seeing any more of them–they’ve been axed.

Actually, the official word is that Microsoft had planned all along to only make a couple of Seinfeld ads–before moving on to the next stage of its TV campaign. Whether you buy that or not, here’s what you can expect on your screens next:

What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”

One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”

The new ads are by the edgy Crispin Porter & Bogusky–the same agency behind Burger King’s weird, but effective ads–and will feature everyday PC users having an absolutely fabulous time with their PCs. Like this guy:

Now, you tell me, does a dude surrounded by sharks make you want to rush out and buy a Windows computer?

  • http://www.greatpriceshere.com Nicole Price

    Somebody’s head will roll on this one too.

    Nicole Price’s last blog post..Weird eBay Listings

  • Dean

    Q: Now, you tell me, does a dude surrounded by sharks make you want to rush out and buy a Windows computer?

    A: No, but then again neither did the Seinfeld ads. From a pure entertainment standpoint however the Seinfeld /Gates ads were really amusing.

  • http://www.marketingpilgrim.com Andy Beal

    @Dean – you know, I was just starting to warm up to the awkwardness of the Seinfeld/Gates ads.

  • http://www.sitepoint.com/ Josh Catone

    To be honest, as clever and entertaining as the Get A Mac ads have been, they don’t make me want to go buy a Mac either (I did just buy a Mac, but it wasn’t because of any advertisement).

    What those ads DID do, was make me like John Hodgman and Justin Long more…

  • Dean

    @ Andy – They were funny in a number of ways but I especially like when Gates pulled his “Shoe Circus Clown Club” card that had his old mug shot on it.

    I have no idea what MSFT’s overall strategy was behind the campaign – other than trying to give MSFT a warm fuzzy personality and leverage/test viral media – and if that was the point I guess they made some headway.

    I would have loved to have seen Ballmer enter the scene and start breaking things :)

  • http://www.terryhoward.net/ Terry Howard

    So now they’ve taken to building off of Apple’s advertising initiatives too. Someone needs to pass them a memo that clues them in that the era of ham handed mass marketing being able to paint over their product deficiencies is over. In this “radically transparent” new world, everyone can hear your customers scream.

    Terry Howard’s last blog post..Brevard County Set to Charge Fire Rescue Fees