Microsoft’s 5-Year Plan to Catch Google? A DeLorean & 1.21 Gigawatts!
Microsoft CEO Steve Ballmer still believes that catching Google in search, is a "five-year task." Considering he made that statement back in May of 2006–and again this week–it’s clear that Ballmer is not committing to which five years he’s talking about. We’re guessing Microsoft has tasked a white-haired scientist to harness the power of 1.21 gigawatts!
"It’s a five-year task," he said, with a smile. "It’s a long-term task."
To succeed, he said, the company will have to find a way to fundamentally change the experience and the economics of search. "You have to redefine the category," Ballmer said. "We’ve taken some steps in that direction."
Can we believe Ballmer’s prediction? Well, during the same speech, he also predicted that Apple’s iPhone wouldn’t be "battling for the big part" of the smartphone business.
I’ll have what Steve’s having!