Marketing Pilgrim's "Search Marketing" Channel

Sponsor Marketing Pilgrim's Search Marketing Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Microsoft’s Live Search Starts Integrating Powerset Features



I’ll admit, I expected it would take Microsoft a lot longer to start integrating Powerset’s search technology with Live Search–but the company is announcing the first of the new features.

Freebase Answers Integration

First-up, Live Search Answers will use Powerset to bring in results from Freebase Answers. Freebase looks to be a cross between Wikipedia and Google’s Knols.

Better Wikipedia Captions

I’d hardly call this exciting, but apparently some of the $200 million paid for Powerset will help Live Search better display Wikipedia results. [Yawn!]

Related Searches

"Related searches" have been around for eons. Still, Microsoft is excited to join the year 2008, with Powerset’s Factz.

Only a small, randomly selected audience will see the new features. If you’re not one of those chosen for the test, something tells me you won’t be heartbroken over it. ;-)

PS. Dear Microsoft, you need better screen-grabbing tools–the above images look awful!