Pilgrim’s Picks for September 9

Wow! Google is dominating the news this week. I’m sometimes asked why we have so many posts about Google. The answer? Google is an popular company and is continually announcing interesting things. If other companies step-up, we’ll cover them too! :-)

Today’s Picks are not dominated by Google:

Why Isn’t Google Asking Users for Input on Its Privacy Policy?

This is a “praise, critique, praise sandwich” post.

Props to Google for announcing better steps in anonymizing Google Suggest data. In addition, a slap on the back for changing your general privacy policy so that personal data is anonymized after 9 months–as opposed to the previous 18 months.

Today, we’re announcing a new logs retention policy: we’ll anonymize IP addresses on our server logs after 9 months. We’re significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users…

Bryan Eisenberg Answers Questions on Multi-Variate Testing

Last week we gave you an opportunity to win a copy of Bryan Eisenberg’s new book “Always Be Testing.” The response was so overwhelming, I asked Bryan if he would mind answering a few questions about the book and the concept of mult-variate landing page testing.

Here’s the interview:

For those that are not aware, what are the main differences between A/B testing and multi-variate testing?

Bryan Eisenberg: A/B testing is where you test the impact of one value of a particular variable (“A”) versus another value for that same variable (“B”). For example, does a green button have a bigger impact on your clients than a red button? Here the variable is “button color” and the values are “green” and “red”. Do customers respond better to a coupon with “Buy One, Get One Free” or do they prefer “50% off”? Again, one variable (coupon pricing) and two different values. Of course you can have more than just two values: obviously you can also test blue, yellow and orange buttons, or “Free with $10 purchase” or “spend $300 before November 15 and get your Thanksgiving turkey free”.

Google, Google Everywhere – Even In The Air?

Looking at the last several posts here at Marketing Pilgrim it looks like Google is getting pretty busy. While the rest of the world sits and wrings their hands about the economy and the end of the world as we know it, Google continues to invest, experiment and further cement its iconic position.

Now it is getting involved, albeit indirectly through investment, in getting internet connectivity to the under developed areas of the world. The company that is behind the latest effort to help make the internet truly global is 03b Networks which was founded and is run by Greg Wyler who is described in today’s WSJ as a 38 year old telecommunications entrepreneur. The ultimate goal of the company is to put as many as 16 satellites in the sky that would work to provide internet service to Africa, the Middle East and parts of Latin America by the end of 2010.

Google on the Boob Tube

Google and NBC Universal announced a partnership yesterday that would help form a strategic multi-year advertising, research and technology partnership.

The announcement was made on Monday by Mike Pilot, President, NBC Universal Sales and Marketing and Tim Armstrong, Google’s President of Advertising and Commerce, North America.

The two said their respective companies will work together to create more effective advertising metrics, attract non-traditional advertisers to NBC Universal, and incorporate Google’s ever popular “self-service buying opportunities through the Google TV Ads advertising platform.”

Google’s TV Ads platform will be offered on  Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller.

Google News: Old News

That’s right—Google News is into old news. Really old news. Today Google announced Google News Archive, a project that has scanned and indexed newspaper archives.

In addition to the scanned text of the articles, Google News Archive will feature scanned images of newspaper articles, pictures, ads and more. Which is especially good, since the scanned text in the excerpts sometimes reads like . . . well, scanned text:
Google News Archive excerpt . . . wha?

To access old news the archives, you can take your chances with a keyword search in regular Google News or go straight to Google News Archive. A note appears in the snippet if the archive contains a related article:
Google News Archive indicator

Pilgrim’s Picks for September 8

Happy Monday morning to you. I trust that you had a good weekend and weren’t bothered too much by any of the Hurricanes wreaking havoc lately. In Raleigh we had about 5-6" of rain but fortunately not much else.

Today’s Picks are ready for your perusal: