If you were in charge of approving or denying Google’s search ad deal with Yahoo, would $100 billion influence your decision?
I’m not talking about a check with your name in the "PAY TO" section, but a protest letter from a group of advertisers that, combined, control $100 billion in marketing spend. Would that make you think twice about giving your stamp of approval?
Well, the Association of National Advertisers (ANA) just sent a letter to the antitrust division of the U.S. Department of Justice, citing its opposition to the Google-Yahoo search advertising deal. In a statement, the ANA stated: