Almost three weeks ago, Yahoo defended the Google ad deal with executive vice president Heather Schneider. Maybe it’s just a postmortem twitch of the old competitiveness, but now that Google’s stepping up its defense of the deal, so is Yahoo, this time bringing in President Sue Decker.
Friday’s post on the Yahoo Anecdotal blog, entitled “Myth-Busting and the Yahoo!-Google Agreement,” highlights the reasons why Yahoo wants in on the deal:
- Yahoo! will use this agreement to help us become a stronger competitor in all aspects of online advertising; and
- Yahoo! is not exiting the sponsored search business. We plan to remain a strong player in sponsored search.
Search Engine Watch’s Nathania Johnson says that this Yahoo-centered explanation doesn’t offer much persuasion to critics, who include some current AdWords advertisers: