If you’ve paid attention to my advice about selecting your social networking profile name, you’ve likely carefully made your choice.
Well be warned; Bebo will change your profile name without notice and without any input from you.
Take a look at this email I recently received from Bebo:
Your username has been changed by a Bebo administrator for security purposes. Sorry for the inconvenience.
New Username: AndyBeal_*******
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Please do not reply directly to this email.
If you have a question about the Bebo service:
1) Read our Help page by clicking – http://www.bebo.com/Help. This will probably answer your question about Bebo.
2) If you still have a question, then please contact us with your question by clicking – http://www.bebo.com/ContactUs
Bebo, Inc., 795 Folsom St, 6th Floor, San Francisco, CA 94107, USA.
Outrageous? You tell me.
It’s been a couple of days since I requested an explanation from Bebo folks, but apparently they don’t even care to respond. The only saving grace is that I wasn’t using Bebo for Google reputation management, so the change inflicts little damage for me.
Let this be a warning. Don’t ever rely 100% on your social networking profile for brand building. Bebo–and perhaps others–can and will change your profile without warning.
PS. Did this happen to you? It’s happened to others.