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Warning: Bebo Will Change Your Profile Without Warning or Input



If you’ve paid attention to my advice about selecting your social networking profile name, you’ve likely carefully made your choice.

Well be warned; Bebo will change your profile name without notice and without any input from you.

Take a look at this email I recently received from Bebo:

=======

Andy Beal,

Your username has been changed by a Bebo administrator for security purposes. Sorry for the inconvenience.

New Username: AndyBeal_*******

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Please do not reply directly to this email.

If you have a question about the Bebo service:

1) Read our Help page by clicking – http://www.bebo.com/Help. This will probably answer your question about Bebo.

2) If you still have a question, then please contact us with your question by clicking – http://www.bebo.com/ContactUs

Bebo, Inc., 795 Folsom St, 6th Floor, San Francisco, CA 94107, USA.

===========

Outrageous? You tell me.

It’s been a couple of days since I requested an explanation from Bebo folks, but apparently they don’t even care to respond. The only saving grace is that I wasn’t using Bebo for Google reputation management, so the change inflicts little damage for me.

Let this be a warning. Don’t ever rely 100% on your social networking profile for brand building. Bebo–and perhaps others–can and will change your profile without warning.

PS. Did this happen to you? It’s happened to others.

Trackbacks

  1. [...] first saw it over in a post by Andy Beal at Marketing Pilgrim, but in the post he lays the tracks to a whole epidemic of unauthorized name changes by top social [...]

  2. [...] first saw it over in a post by Andy Beal at Marketing Pilgrim, but in the post he lays the tracks to a whole epidemic of unauthorized name changes by top social [...]

  3. [...] the request of Google. Now, Bebo is changing peoples profile name without warning or explanation. Andy Beal revealed today that his Bebo details had been changed. Let this be a warning. Don’t ever rely [...]

  4. [...] I had to make a guess, I’d guess that Bebo’s arbitrary changing of usernames was due to architectural changes on the back end – likely as a result of integration with some [...]

  5. [...] Andy Beal was one of the members who brought the ‘profile changes’ on Bebo to the limelight. [...]