Posted September 4, 2008 6:58 pm by with 21 comments

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If you’ve paid attention to my advice about selecting your social networking profile name, you’ve likely carefully made your choice.

Well be warned; Bebo will change your profile name without notice and without any input from you.

Take a look at this email I recently received from Bebo:


Andy Beal,

Your username has been changed by a Bebo administrator for security purposes. Sorry for the inconvenience.

New Username: AndyBeal_*******

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Please do not reply directly to this email.

If you have a question about the Bebo service:

1) Read our Help page by clicking – This will probably answer your question about Bebo.

2) If you still have a question, then please contact us with your question by clicking –

Bebo, Inc., 795 Folsom St, 6th Floor, San Francisco, CA 94107, USA.


Outrageous? You tell me.

It’s been a couple of days since I requested an explanation from Bebo folks, but apparently they don’t even care to respond. The only saving grace is that I wasn’t using Bebo for Google reputation management, so the change inflicts little damage for me.

Let this be a warning. Don’t ever rely 100% on your social networking profile for brand building. Bebo–and perhaps others–can and will change your profile without warning.

PS. Did this happen to you? It’s happened to others.