Yahoo Adds a Soundtrack to the SERP

Thursday, September 18th, 2008 by Jordan McCollum

Yahoo Adds a Soundtrack to the SERP

If you’re like me, your life pretty much has a soundtrack. (For some reason, my soundtrack plays almost exclusively in my head and consists largely of music from before I was born.) Now, the SERPs are even more like your life—Yahoo had added in-SERP full music tracks. Before, you could play only 30-second previews.

Old shortcut:

New shortcut:
yahoo music adds full tracks

You can play up to 25 of the new full-length tracks in Yahoo SERPs per month. The tracks are available through a partnership with Rhapsody, which will also provide unlimited song plays for $13/month. Yahoo says the full-length tracks will soon be available in Yahoo Music, too.

Listening to the tracks in the SERP launches Yahoo’s new media player, FoxyPlayer, at the bottom of the browser window:

The right-most panel on the FoxyPlayer rotates various options, including a display of how many song plays you have remaining for the month, options to find the video or lyrics for the song, and to learn more about the player:
options at the end of foxyplayer for yahoo

A year ago, Yahoo added video to some shortcuts in music-related searches. This appears to be the biggest change to music-related SERPs for Yahoo since then. In the intervening year, they’ve also added a shortcut for the Beatles ( ), while Google appears to have stopped displaying its album-cover Onebox result.

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9 comments on “Yahoo Adds a Soundtrack to the SERP”

PS3 Says:

September 18th, 2008 at 3:58 pm

Quite a novell move by Yahoo, all I need to do now is convince my works IT manager that we do need sound on our PCs !
Tanner (does Utah marketing) Says:

September 18th, 2008 at 4:38 pm

Interesting. Seems like Yahoo is trying some innovative things to get themselves out of the mess they’re currently in. They should keep it up IMO.
Nick Stamoulis Says:

September 18th, 2008 at 5:24 pm

Yeah I agree…. this idea is pretty good. Yahoo needs some innovation these days.
sheppy Says:

September 18th, 2008 at 6:53 pm

Go yahoo… keep plugging away with new ideas and they’ll get there..! Just have to see how the new homepage is received now…

sheppy’s last blog post..Recipes SEO – I’m stuck on final hurdle
Web Hosting Coupon Codes Says:

September 18th, 2008 at 9:45 pm

That is a very good idea. Too bad no one uses yahoo

Web Hosting Coupon Codes’s last blog post..HostMonster Promo 2008 – Only $4.95/month
DennisSC Says:

September 18th, 2008 at 10:33 pm

I can remember when Yahoo! was king….JFK was in the White House and the whole country was going crazy over the hula-hoop….

DennisSC’s last blog post..Releef: industrial design
» Pandia Search Engine Wrap-up September 20 Says:

September 20th, 2008 at 10:44 am

[...] Yahoo Adds a Soundtrack to the SERP [...]
Yahoo Adds Music To Serps | Tug Search Engine Marketing Blog Says:

September 23rd, 2008 at 7:16 am

[...] by Yahoo’s music artist shortcut as part of their campaign for universal search. Read more here. Social Bookmark This Post [...]
MGA Says:

September 23rd, 2008 at 10:49 am

Whatever they say, Yahoo is doing their best to increase their share. I respect them. BTW, there is only one reason why myspace is still more visited social networking site than facebook; their music applications. I hope this brings a buzz to yahoo…

Marketing Pilgrim