Comments on: Advergames: Fun Is Not Enough

By: Downloadic

Downloadic — Sat, 18 Oct 2008 21:53:31 +0000

I’ve never heard them called that before.

By: Check Page Rank

Check Page Rank — Sat, 11 Oct 2008 10:55:12 +0000

Then what would be fun enough?

By: Susan Kuchinskas

Susan Kuchinskas — Wed, 08 Oct 2008 16:44:41 +0000

@PS3 … oh, yeah, they help with that, too!

By: PS3

PS3 — Wed, 08 Oct 2008 16:28:47 +0000

@Susan – nothing to do with helping you to see better then

By: abdul

abdul — Wed, 08 Oct 2008 10:37:07 +0000

This is very common, in most games their is some sort of sponsor who gets advertising in the game, especially online ones! abdul's last blog post..How To Get A Good Page Rank?

By: Jacques Snyman

Jacques Snyman — Wed, 08 Oct 2008 09:43:23 +0000

I would say that this seems commonsense. The fun factor is important, but to link that fun factor to your brand there much be some form of relevance people can relate to.

By: Search Engine News » Advergames: Fun Is Not Enough

Search Engine News » Advergames: Fun Is Not Enough — Wed, 08 Oct 2008 09:21:48 +0000

[...] More from www.marketingpilgrim.com… [...]

By: Mike Abundo

Mike Abundo — Wed, 08 Oct 2008 07:34:45 +0000

Marketing is a very creative and ever-changing industry, so new concepts are brought up everyday.

Gamevertising is hardly "new". Google just launced AdSense for Games. Google doesn't extend AdSense onto untested platforms. Mike Abundo's last blog post..AdSense for Games

By: Goran Web Design

Goran Web Design — Wed, 08 Oct 2008 07:09:08 +0000

Great concept, even though I hadn’t heard of it before. I guess more and more advertising platforms are being discovered each day.

Marketing is a very creative and ever-changing industry, so new concepts are brought up everyday.

By: Mike Abundo

Mike Abundo — Wed, 08 Oct 2008 03:07:11 +0000

Don't underestimate gamers' intelligence, Zurpit. We know. As long as it fits into the game, we won't care. Mike Abundo's last blog post..The Akamai Globe

By: Zurpit

Zurpit — Wed, 08 Oct 2008 02:47:16 +0000

That is very interesting, Im sure it will be a great way to advertise, and plus the person won’t even know hes looking at a brand, he will be having fun playing the game

By: QuickPWN

QuickPWN — Wed, 08 Oct 2008 01:11:20 +0000

That was an interesting read. Thanks for sharing! QuickPWN's last blog post..Install Flash Player iPhone App

By: Susan Kuchinskas

Susan Kuchinskas — Tue, 07 Oct 2008 23:43:47 +0000

The glasses make it easy to recognize me at trade shows. Sort of visual branding. It really works!

Thanks for the props on them!

By: PS3

PS3 — Tue, 07 Oct 2008 23:36:54 +0000

I’d not heard of it before but that is quite a neat concept. Targetting should be fairly easy given that you are likely to know the demographics of the people buying/using the games.

And I have to say it, Susan, awesome glasses, love them!

By: Utah SEO Pro

Utah SEO Pro — Tue, 07 Oct 2008 17:01:40 +0000

That's not too surprising. Utah SEO Pro's last blog post..Link Metrics for SEO

By: SoLinkable

SoLinkable — Tue, 07 Oct 2008 15:43:03 +0000

hah. advergames. I've never heard them called that before... maybe I'm just behind the times in marketing... but thats an awesome name. SoLinkable's last blog post..A Bit More Invovled - The Daily WTF

By: Susan Kuchinskas

Susan Kuchinskas — Tue, 07 Oct 2008 14:41:11 +0000

Mike, I agree with you about the strategic position, but Andy is right, for better or worse, it’s long been known as “advergaming.”

Admaven, I would be this holds true for other kinds of content, but we’ll have to wait for some scientist to prove it.

By: Andy Beal

Andy Beal — Tue, 07 Oct 2008 14:36:49 +0000

@Mike – it looks like the masses disagree with you: http://www.google.com/search?q=advergaming

By: Nicole Price

Nicole Price — Tue, 07 Oct 2008 14:25:14 +0000

No matter what it is called, this is brilliant original promotion. Wonder why more is not known about it. Nicole Price's last blog post..Discount Lingerie

By: Mike Abundo

Mike Abundo — Tue, 07 Oct 2008 13:51:55 +0000

Never call it "advergaming". That's like saying "adverviewing". It's gamevertising: gaming first, advertising second. Mike Abundo's last blog post..The Akamai Globe