It would be easy for Marketing Pilgrim to post countless articles on how Barack Obama and John McCain are using online marketing to help their presidential campaigns. What’s hard is to find examples that don’t ignite a huge comment war–trust me, people can get a little heated when it comes to picking their presidential candidate.
So, hopefully this example of from Barack Obama’s campaign is safe enough:
Yep, that’s a Barack Obama presidential campaign billboard showing-up in the Xbox 360 game Burnout Paradise.
Which leads us to the big question: Is Obama for Xbox and McCain for the Playstation?