MySpace has just announced the public beta of its do-it-yourself advertising platform MyAds.
“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”
MySpace is touting its HyperTargeting ad technology as a way for advertisers to use MyAds to target users based upon their profiles–assuming that they’ve not lied about who they are.
What do you think? Have you had success with advertising on other social networks? Will you give MyAds a try?