Google’s been using plusboxes in its organic results for quite some time now, but only in the last few months have we begun seeing those in paid results as well. Back in March, we first started spotting video ads in similar Google AdWords plusboxes, and now Google’s added expanded product results with images:
Notice here that the opened plusbox actually consumes the entire window (and for specs’ sake, this is on 1280×800, Firefox with four menu bars (menu, address, links and tabs) and the find bar open).
Steve Rubel also spotted these in the sidebar ads, which are a bit more convenient (read: not blocking organic results) than the top ads:

So far, Bluenile is the only merchant I’ve seen with these expanded ads. Can you find anyone else?
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Sponsored Links Gets More Image Visibility Says:
October 24th, 2008 at 3:35 pm
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jamie Says:
October 24th, 2008 at 3:50 pm
An associate of mine also saw this for Zales.com for the term jewelry. Does anyone know how this is being populated?
Jordan McCollum Says:
October 24th, 2008 at 4:26 pm
Good question. I guess Google Base would be an outside possibility?
jamie Says:
October 24th, 2008 at 4:28 pm
Yes, I think definitely from Google Base. Unsure how you can join this program though, it may be invitation only.
Busby SEO Says:
October 25th, 2008 at 7:01 am
I try to search jewelry, but I found nothing like that. Might be next day, it will be more advertiser like that
Busby SEO’s last blog post..By: Busby SEO Testing by Dewaji
Afperea Says:
October 26th, 2008 at 9:42 am
excelente post thanx
webdesign Says:
October 27th, 2008 at 2:14 am
Thanks for your article
Goran Web Design Says:
October 27th, 2008 at 8:27 am
Ok now I want to get married from the sight of those beautiful rings. MAy be I should pop the question… Hmmm…
iPwner Says:
October 28th, 2008 at 8:42 pm
Google’s been experimenting out a lot with their search engine lately. That’s good because they need to test these things out and find better solutions.
iPwner’s last blog post..Week 9 NFL Power Rankings Titans Undefeated!
GoScript Says:
October 30th, 2008 at 8:23 am
I’ve just tried searching for all kinds of jewelry related things but no success on getting something like this on the results.
Most likely Google is still testing them and will be adding them sooner or later.
GoScript’s last blog post..WordPress Uniquefier Plugin v3.0
kenseo Says:
October 31st, 2008 at 3:31 am
google is aways changing….
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