Posted October 2, 2008 9:42 am by with 17 comments

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Just because Google suddenly enters your playground, that doesn’t automatically mean you need to pack-up your toys and go home. Still, Techmeme has every reason to be just a little nervous that Google has launched a new homepage for Google Blog Search.

From the Google announcement:

Adapting some of the technology pioneered by Google News, we’re now showing categories on the left side of the website and organizing the blog posts within those categories into clusters, which are groupings of posts about the same story or event. Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives. When you look within a cluster, you’ll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere.

So, is Techmeme quaking in its boots? It’s hard to tell, mostly because it’s thumbing its nose by actually featuring the launch on its site:

I suspect that Google’s reorganization of Blog Search is merely a cosmetic move to clean up its results. Techmeme, on the other hand, has built a business around breaking the "need to know" technology news. My money’s on Techmeme, what about yours?

  • Still, i would go with Techmeme.
    Blogsearch was better earlier.

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  • It is likely that Google will get more traffic over time due to its leveraging of Google Blogsearch in promoting its memetracker. I think the more important thing to look at, however, is the influence that each of the services will have. Many of the digerati rely heavily rely on Techmeme to see what people are talking about and where the conversation is going. I don’t see those influencers switching to the Google product any time soon.

    Ben Ruedlinger
    Wistia, Making Video Productive

  • Google will be bigger than Techmeme in blog search by this time tomorrow. This is actually great news for the social media space — Techmeme’s Alexa traffic stats over the last year have deteriorated dramatically, check ’em out.

  • Still, you gotta give Techmeme credit for actually featuring the news on its front page! Plus, I still think Techmeme’s UI is much easier to use!

  • This is a great tool for tracking online reputation. Good to see this happening.

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  • i like that techmeme featured google’s product. that’s confidence for you.

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  • oh man now google in turning into a spam hound I mean don’t we need an over all simple scope on the best information from all sources instead on pictures, videos, blogs, websites, oranges, potates feeders, baby carrots, I mean what is that?


  • I think that pretty soon I’ll be able to do all my internet surfing without ever leaving google…

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  • In the recent times i have seen this happening with so many different things…
    Google has the userbase now, and what ever they see is working they launch their own stuff for the same..
    Happened with google base and now the news..

  • If techmeme is showing the news on its site I don’t think its afraid of the competition haha

  • Blogsearch was better earlier.
    This is a great tool though for tracking online reputation.

  • Google is everywhere now.

  • Surely there’s no sense in even comparing the two? For Google, this is quite simply a new application of an existing technology/concept. Techmeme is not going to get sidelined by Google because Techmeme have a well-established niche. Google are simply providing the same service across a bigger range of categories.

    In fact, I wouldn’t be surprised in the slightest if this move prompts a whole bunch of new Techmeme-style niches.

  • So is mine!

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  • From my point of view it is a very useful feature for be always aware of online reputation. Techmeme created by Google’ is perfect product indeed.

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  • Grouping is nice. Should make it real easy for bloggers to link out to sources in a post.

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  • Techmeme is good, but with Google Blogsearch you can search through blogs in different categories instead of just technology.

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