Just because Google suddenly enters your playground, that doesn’t automatically mean you need to pack-up your toys and go home. Still, Techmeme has every reason to be just a little nervous that Google has launched a new homepage for Google Blog Search.
From the Google announcement:
Adapting some of the technology pioneered by Google News, we’re now showing categories on the left side of the website and organizing the blog posts within those categories into clusters, which are groupings of posts about the same story or event. Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives. When you look within a cluster, you’ll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere.
So, is Techmeme quaking in its boots? It’s hard to tell, mostly because it’s thumbing its nose by actually featuring the launch on its site:
I suspect that Google’s reorganization of Blog Search is merely a cosmetic move to clean up its results. Techmeme, on the other hand, has built a business around breaking the "need to know" technology news. My money’s on Techmeme, what about yours?