Thursday, October 16th, 2008 by Andy Beal

14

Google Display Ad Builder; More Cheesy Ads Coming Your Way

Either the analysts are wrong about the declining trends for display ads, or Google knows something they don’t know. Today, Google launches its AdWords display ad builder, making it idiot-proof to build you own banner ads and share them across the Google network.

The new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. Google will even take the ad you built and automatically create ads in different sizes! You won’t necessarily have the snazziest display ads in the neighborhood, but you’ll get to play.

Google has put together a quick video of its new ad builder:


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14 comments on “Google Display Ad Builder; More Cheesy Ads Coming Your Way”

  1. Nicole Price Says:

    October 16th, 2008 at 10:49 am

    This is a very interesting development, worth exploring. Thank you.

    Nicole Price’s last blog post..Mobile Accessories

  2. Utah SEO Pro Says:

    October 16th, 2008 at 12:17 pm

    Looks like it’ll be a handy tool…maybe.

    Utah SEO Pro’s last blog post..Link Metrics for SEO

  3. PS3 Says:

    October 16th, 2008 at 2:37 pm

    I wasn’t keen when I first heard the idea because I have never been a whiz at graphics or videos. This handy tool will make a huge difference – for once I find myself thanking the big G :)

  4. Christopher Ross Says:

    October 16th, 2008 at 5:19 pm

    That actually looks really cool. I hate to admit Google may have done it again. Now, as for trends … I’m not sure because lately I’ve seen a lot of banner ads appearing across the network the week.

    Christopher Ross’s last blog post..Blog Round Up – October 16th

  5. 125×125.de » Grafik-Bannerbaukasten in Google Adwords « Says:

    October 17th, 2008 at 10:47 am

    [...] jemals in der deutschen Version von Adwords auftauchen wird. Anschauen kann man es aber trotzdem. Andy Beal hat in seinem Artikel auch ein YouTube Video verlinkt. Screenshot: Googles neuer Bannerbaukasten [...]

  6. Downloadic Says:

    October 18th, 2008 at 8:36 am

    it’ll be a handy tool, wish its Cheesy.

  7. Busby SEO Says:

    October 18th, 2008 at 5:55 pm

    Great tools from Google and very interesting development

    Busby SEO’s last blog post..By: Badoer

  8. Blog Roundup for October 20th :: Christopher Ross Says:

    October 21st, 2008 at 10:06 am

    [...] Advertising Age points the an interesting fact, online ad revenue isn’t infinite. There are going to be a lot of pissed off Web 2.0 workers out there. Love it or hate it, print media is still alive and well. Still on the subject of ads, Google builds a new graphical web builder. [...]

  9. Green Says:

    October 24th, 2008 at 9:24 am

    I’m not sure if G knows something we don’t or are just removing an obstacle to those that would pay for the ads regardless of performance. One of the costs or limitations is the ability to design a good ad, by providing those services for free they should theoretically increase revenue.

    Green’s last blog post..Commerce Goes Off The Cliff

  10. iPwner Says:

    October 28th, 2008 at 9:33 pm

    I’ve seen these ads and it would be interesting to see how they perform.

    iPwner’s last blog post..Week 9 NFL Power Rankings Titans Undefeated!

  11. Amy Says:

    November 4th, 2008 at 10:03 am

    Google is a strange beast. I used to have adwords but never made much from them!

    Amy’s last blog post..Another new feature from Freebie-Jeebies

  12. Google Builds a Better AdWords Display Ad Builder | Blogging Tips to Help You Make Money With Your Blog - Dinters Says:

    November 24th, 2008 at 9:40 am

    [...] Google really wants you to add display ads to your marketing mix because, barely a month after launching its AdWords display ad builder, the search engine giant has made some [...]

  13. Greg Gillespie Says:

    February 11th, 2009 at 12:16 am

    Does anyone get what Andy is saying here?

    The analysts are saying that the trend is moving away from Display ads but now Google goes against the trend and releases their own version, which seems dumb.

    Think, when was the last time you clicked on a display ad?

    When was the last time you clicked on a text ad (Adsense, or Sponsored Links, or Google Ads)?

    We read text very quickly and display ads require more comprehension or deciphering, so my advice here is to take advantage of the “Extra Space” display ad and make it like a supersize text ad.

    This may sound strange coming from a Graphic Designer that I am but hey, what other reason could there be for people snubbing those in your face flashing, hovering tiles when you are trying to read the news etc?

    M2CW

    Greg

  14. cardiff string quartet Says:

    February 25th, 2009 at 7:28 am

    I’ve noticed ads being disguised in an attempt to make people click them.

    The ones that I’ve noticed on Facebook use the same font and icons in order to trick the viewer into thinking it’s part of the overall site!