Either the analysts are wrong about the declining trends for display ads, or Google knows something they don’t know. Today, Google launches its AdWords display ad builder, making it idiot-proof to build you own banner ads and share them across the Google network.
The new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. Google will even take the ad you built and automatically create ads in different sizes! You won’t necessarily have the snazziest display ads in the neighborhood, but you’ll get to play.
Google has put together a quick video of its new ad builder: