All Your Phone Are Belong to Google: iPhone Ads and G1s Coming
As Andy mentioned this morning, the G1 Gphone sold out, but for a lot more units than we initially thought. Instead of half a million this quarter, apparently, they sold 1.5M in the presell alone. Previous reports said that the order from the manufacturer, HTC, was for 1.5 to 2 million phones. The G1s are slated to arrive next Wednesday.
Of course, the G1 isn’t the only way Google is taking over your phones. They’re also gearing up ads specifically for the iPhone, according to AdWeek. Yep, soon, all your phone be belong to Google (see, I had to say “be” because it’s not present tense, it’s future tense).
The new iPhone ads will be AdSense ads targeted specifically to searches made from iPhones. Google had not yet confirmed the change, but AdWeek says the change will be implemented soon:
Advertisers will be able to create an iPhone ad group as part of their regular search campaign. . . .
The new option would in essence build a bridge between repurposing Internet ads for a mobile experience and creating a parallel structure for it.
AdWeek also gives an example of possible implementation:
American Airlines could use the new Google option to change a search ad from a call to action to click to one driving a phone call to reservations. Or the ad could highlight the airline’s iPhone-optimized site for booking flights.
Google already has mobile-specific search advertising and click-to-call, but the iPhone uses the “regular” Internet (unless sites have specified an iPhone-specific site) so the new options will enhance SERP ads for iPhone users. Both JumpTap and AdMob have premiered ad networks specifically for iPhones and application providers.
What do you think—will you be advertising on the iPhone?