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Google Premieres Text Ads in Maps; Audio Comment Preview in YouTube

Google is launching plenty of new features this week, and now they have even more.

As spotted by CNET, Google Maps are now sporting text ads below the map results. Check out this result for [copies near san francisco, ca]:
text ads are now appearing at the bottom of Google maps

Like the snippets above emails in Gmail, these are one-line link and description ads appear on a green background with additional ads available via < and > buttons (because who doesn’t want to look at more ads?).

CNET reports that

The results vary according to what the user sees on the map; for example, searching for “notary Kansas City” shows no ad, but centering the map on Kansas City then searching for “notary” does. Likewise, “shoe store San Francisco” shows results but “shoe store” while looking at San Francisco doesn’t.

I’m guessing this has more to do with the keywords targeted by advertisers—using city names in keywords vs. geographic targeting on more generic keywords to find local business customers. What do you think?

And as if to try to best Google [mail] Goggles, another hilarity-inducing feature has been added to a Google property: audio preview on YouTube comments. As Matt Cutts notes, a recent xkcd comic inspired this invention:

xkcd comic, inspiration for new audio preview on YouTube comments
Oh, if only it were that easy. . . .

What’s your favorite Google feature added this week?

  • http://www.quickpwn.com QuickPWN

    Thanks for keeping us up to date with Google. They’ve made a lot of changes to their ad formats. I recently got a survey from Google asking about their Adsense and feedback for it. I’m pretty sure they will be introducing new ad formats for their Adsense and that’s why they were asking for feedback first.

    QuickPWN’s last blog post..iTunes App Store Apps

  • http://www.jaseemumer.com Jaseem Umer

    I also read a post about Google becoming more an affiliate. We have to thank them for keeping their ads small and clear.

    Jaseem Umer’s last blog post..Should I write everyday in my blog?

  • http://www.lazyblogging.com/AweberBonus.html Codrut Turcanu I Aweber Automatic Responder Software

    Jordan, did you hear about YouTube adding “buy now” buttons in their videos, or something like that?

    P.S. I wonder if your blog has “do follow” as I’ve found it in a “list” with do follow blogs.

    Yet, yours show is not in that category anymore, am I wrong?

  • Jordan McCollum
  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    audio/video comments are the new wave of commenting in the future. surprised they haven’t done so yet.

    Utah SEO Pro’s last blog post..Link Metrics for SEO

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  • http://www.dealgiant.co.uk Saz

    Google is improving it’s services but at the same time it effects smaller websites big time

    Saz’s last blog post..World’s Lightest Blue-ray Laptop – Sony Launches Sony Vaio TT Series