Comments on: Google Updates AdWords Quality Score; Well, Duh!

By: Sahaj

Sahaj — Sat, 22 Nov 2008 23:02:50 +0000

Having click through rate normalized is the best way forward as advertisers have to work on improving other aspects of advertising such as better ads, quality landing page etc. Even better is more home work before jumping into paid search advertising.

By: Galin

Galin — Tue, 04 Nov 2008 09:42:36 +0000

It is a great opportunity to take stronger position for top sellers. We’ll see what happens next.

By: Nicole Price

Nicole Price — Mon, 03 Nov 2008 14:36:45 +0000

This is perfectly alright for people who are not very SEO savvy, and why not, when they are willing to pay for it? Nicole Price's last blog post..Green Tax Breaks

By: cat

cat — Mon, 03 Nov 2008 14:27:37 +0000

As usualy who has more money they get more again and again

By: Abdul

Abdul — Mon, 03 Nov 2008 13:02:26 +0000

I'd agree with zurpit, now a bunch of high spenders will gain monopoly of the search results! Abdul's last blog post..Win 1000 Entrecard Credits every Week

By: Danny Cooper

Danny Cooper — Mon, 03 Nov 2008 11:05:27 +0000

Wow, Google are really working hard to continue to profit in an economic crisis

Danny Cooper’s last blog post..November Case Study – Blog Contest!

By: Utah SEO Pro

Utah SEO Pro — Sun, 02 Nov 2008 18:53:51 +0000

LOL, "really?" yeah, Google's a little late on that boat. Utah SEO Pro's last blog post..Link Metrics for SEO

By: Saad Kamal

Saad Kamal — Sun, 02 Nov 2008 10:09:20 +0000

“Clickthrough rate (CTR) is the most significant component of Quality Score….” — Because it makes Google MORE Money.

The more clicks an ad gets the more money the advertiser needs to spend (Google’s Earning).

Google came up with this fancy system “Quality Score” just to make sure that their earnings are secured.

I’m not against QScore, But honestly I think CTR shouldn’t be the “Most Significant” metric for QS because a HIGH CTR doesn’t necessarily mean that the Ad/site is relevant to the search.

Saad Kamal’s last blog post..Google Experiments with Social Voting within Search

By: Mike Collins

Mike Collins — Sat, 01 Nov 2008 18:32:48 +0000

Tweaks like these are always interesting. Only time will tell exactly how it affects PPC advertisers. Mike Collins's last blog post..How Has The Economy Affected You?

By: go green

go green — Sat, 01 Nov 2008 15:41:10 +0000

I agree with the others in that I'm not sure how well this will work out. It just gives more incentive for top sellers to have higher ad positions and therefore get most of the clicks. go green's last blog post..Maryland Environmental News: October 2008

By: Zurpit

Zurpit — Sat, 01 Nov 2008 14:18:29 +0000

This is a pretty bad decision so people who pay more will have a higher quality score which will keep them on top of the searches

By: PS3

PS3 — Sat, 01 Nov 2008 09:24:33 +0000

Blimey, not a move that will help ensure the right ads are displayed, as opposed to those with just the biggest budget!

By: Google: Quality Ads or Quality Bottom Line? | A Media Circus

Google: Quality Ads or Quality Bottom Line? | A Media Circus — Fri, 31 Oct 2008 17:19:29 +0000

[...] Google Updates AdWords Quality Score; Well, Duh! [...]

By: Wei

Wei — Fri, 31 Oct 2008 15:08:59 +0000

You can’t help but love tiny tweaks like this that makes millions more for the company.

By: Tyson

Tyson — Fri, 31 Oct 2008 14:26:46 +0000

Honestly, I’m not sure why but I thought Google was already adjusting quality score calculations based on ad position. Just last week I was explaining quality score to a co-worker and specifically described how an ad in the 8th position would not be judged against an ad in the 1st position. I guess I just assumed that each position had a relative CTR standard, and ads were judged against their position’s standard for quality score purposes.