Hot on Ask’s heels, the semantic search engine Hakia launches a redesign today, too. Aside from the new SERP layout, Hakia is testing the use of peer-reviewed “credible sites” and a personal start page.
As a tab on the redesigned SERP, Hakia offers an option to refine your results to sites that have been peer-reviewed to meet strict noncommerciality and credibility standards. The results from credible sites, however, are limited to only queries in the areas of health and the environment—and even then, not all of them:
The default SERP has also seen some changes, with a three-column layout and different areas for the usual ten blue links that everyone seems to want to “get beyond,” images, UGC, other types of results and, of course, ads:
I’m a bit disappointed with the results here for [Witchy Woman]: Of the ten blue links, only two are actually about the Eagles song, including the Wikipedia entry that’s also listed under UGC (compared to seven of ten on Google and four of ten on Yahoo, but on par with Live’s results). Only Hakia and Yahoo have “relevant” ads, both of which included items advertised including the ever popular “Find witchy woman at [store]. Shop and Save at [store].” Nobody’s going to advertise to download the Eagles song? Sigh.
So in all, the redesign’s not bad, and the credible sites feature is cool—if you’re looking for something in health or the environment. I hope they expand that into other subject areas soon before interest fades.
But will this be enough for Hakia to take off?